Integrated Campaigns, AMER

About the role

Cursor is seeking a Senior Campaigns Manager to join our integrated campaigns team. This role focuses on developing and executing high-priority campaigns for enterprise audiences, translating company goals into actionable programs. The ideal candidate will blend strategic thinking with hands-on execution, shaping market narratives, driving demand, and accelerating pipeline growth.

Key facts

What you'll do

• Design, develop, and manage integrated campaigns from start to finish.
• Lead campaign strategy, audience selection, launch, optimization, and reporting.
• Create comprehensive campaign structures, including content, channel plans, offers, program mixes, and sales hand-offs.
• Transform company objectives into clear campaign plans with defined goals, messaging, milestones, owners, and metrics.
• Identify and prioritize essential assets for campaign success, such as messaging frameworks, email sequences, landing page content, field activation ideas, customer stories, and sales materials.
• Implement multi-channel campaigns across digital, web, email, online events, direct mail, social, in-person events, and sales plays.
• Foster cross-functional alignment across product marketing, field marketing, performance marketing, growth marketing, strategic events, and design.
• Collaborate with creative teams to ensure consistent messaging across all formats and channels.
• Partner with sales stakeholders to align on priorities, build programs for strategic accounts, and link campaign efforts to revenue impact.
• Establish measurement frameworks, key performance indicators, and scalable processes.
• Monitor, analyze, and report on campaign performance, focusing on pipeline, revenue, target account penetration, and demand funnel.
• Work with operations and analytics teams to define KPIs, create useful dashboards, and provide actionable insights.
• Contribute to establishing repeatable campaign systems and workflows for functional scalability.
• Adapt campaigns for Cursor's most strategic accounts and business priorities.
• Develop campaigns for enterprise and strategic audiences, including vertical, segment, buying-group, or use-case-specific initiatives.
• Build 1:few Account-Based Marketing (ABM) motions and ABM-at-scale programs for priority accounts or segments, in collaboration with sales and field teams.

Requirements

• Experience building integrated B2B campaigns across multiple channels, connecting content, email, digital, field, and sales efforts.
• Proven ability to convert campaign concepts into operational plans, from narrative and audience strategy to asset development, launch, field enablement, lead follow-up, and reporting.
• Skill in structuring complex, ambiguous problems and providing clear recommendations.
• Comfort with both strategic planning and hands-on execution, including setting direction, writing briefs, shaping content, and ensuring delivery.
• Strong understanding of what makes a campaign cohesive across content, creative, distribution, and follow-up.
• Ability to work across global strategy and regional execution, adapting campaigns for different markets while maintaining core messaging.
• Instincts for creating enterprise campaigns that resonate with senior technical and business buyers.
• Thrives in creative, fast-paced environments that value original thinking and action.
• Capable of shifting between broad demand generation and targeted programs for strategic accounts and priority verticals.
• Balances dedication to quality with a focus on impact and swift execution.
• 10+ years of experience owning integrated campaign strategy and execution for a B2B SaaS or enterprise technology company.
• Extensive familiarity with lead-routing and hand-off processes, able to diagnose funnel health and course correct with SDR counterparts.
• Track record of building campaigns for enterprise audiences, including technical decision-makers, executives, and complex buying groups.
• Experience owning pipeline goals and using pipeline, engagement, and revenue signals to optimize campaign performance.
• Experience running ABM or strategic-account programs that support multithreading, expansion, or deal acceleration.
• Strong understanding of the AI market and technical buyer personas (CTOs, CIOs, Senior Engineering leaders) for developing campaign activation plans.

Skills & tools

• Campaign strategy
• Campaign execution
• Multi-channel marketing
• ABM
• Analytics
• B2B SaaS
• Enterprise technology
• AI market knowledge

Practical notes

This is an on-site position in San Francisco.