Rohit Kundliwal

Led creator ecosystem and influencer marketing initiatives during WazirX’s hypergrowth phase from 2M to 12M users.

• Created WazirX Warriors creator ecosystem scaling to 150+ affiliates producing 40k+ monthly content activities across social media platforms.
• Built partnerships with 30+ influencer agencies and major creators including Rachna Ranade, Dhruv Rathee and Nikhil Chinapa.
• Managed weekly influencer campaigns across YouTube, Twitter, Instagram and Telegram.
• Launched India’s first crypto exchange merchandise store distributing 5,000+ branded merchandise units.
• Produced and directed weekly YouTube content explaining crypto markets and ecosystem updates.

Led India market growth initiatives for the global cryptocurrency exchange.

• Built BitMart Army creator ecosystem with 70+ crypto creators and educators.
• Generated thousands of monthly social media content activities promoting crypto adoption.
• Acquired 36,000 new traders through creator-led growth initiatives.
• Generated $1.1B+ trading volume through ecosystem marketing campaigns.
• Designed campaign analytics dashboards measuring reach, conversions and cost-per-acquisition.

Led India community and ecosystem growth initiatives for the global exchange.

• Built AscendEX Warriors ambassador network with 50+ creators producing 100+ weekly content pieces.
• Organized Bitcoin Pizza Day events across 9 cities in India simultaneously connecting local crypto communities.
• Hosted recurring Twitter Spaces discussions with crypto founders and ecosystem partners.
• Grew exchange presence through community-led campaigns and grassroots marketing initiatives.

Managed community growth initiatives for a DeFi yield platform.

• Built the Indian crypto community from 0 to 200+ members.
• Managed influencer collaborations and affiliate partnerships.
• Helped drive approximately $8M deposits from ~1,000 users from the Indian market.

Led community and ecosystem growth initiatives while building a gasless crypto wallet.

• Built partnerships with 50+ Web3 ecosystem projects to expand wallet adoption.
• Organized WalletX Open House developer event with 900+ registrations and 400+ attendees.
• Created ecosystem content, developer outreach campaigns and community engagement programs.
• Built social media presence across Twitter, Telegram and developer communities.

Built early community and ecosystem presence for a disposable crypto wallet product.

• Built an early user community of 500+ developers and crypto users through community outreach.
• Partnered with Web3 infrastructure providers securing $11k ecosystem grants.
• Promoted wallet across developer communities and open-source contributors.

Bootstrapped a Web3 marketing agency supporting global crypto startups.

• Delivered marketing campaigns for 20+ crypto startups globally, generating $50k+ revenue.
• Managed influencer campaigns, affiliate programs and community growth strategies.
• Designed a prototype influencer analytics tool predicting campaign performance.