Event Marketing Manager

About the role

This position is responsible for defining and owning the end-to-end event strategy for an AI-driven customer experience platform, ensuring that every initiative directly supports broader business objectives. The hire will operate in a high-visibility, execution-heavy environment where concepts move rapidly from whiteboard to reality. They will report directly to a senior field marketing leader, translating strategic vision into actionable plans and accountable outcomes. The role demands a blend of creative ideation and rigorous analysis to build scalable and repeatable event frameworks. Ownership of the full event lifecycle, from initial brief to post-mortem analysis, rests with this individual. Success is measured by the ability to generate pipeline and influence revenue through meticulously orchestrated experiences. The hire will act as a strategic partner to sales and product teams, aligning event messaging with market feedback and commercial goals.

Key facts

What you'll do

Develop event strategies that are aligned with pipeline goals and sales priorities, focusing on creating scalable and repeatable models for growth.

Measure event performance and pipeline impact using defined KPIs, synthesizing data into executive-ready insights that drive future optimization.

Orchestrate event go-to-market execution by coordinating Sales, Demand, Design, and Partner teams to ensure seamless collaboration.

Evaluate vendors and negotiate contracts, identifying opportunities to drive cost savings and improve overall procurement outcomes.

Pilot new event formats, analyze emerging market trends, and disseminate learnings to mentor teammates and evolve the event strategy.

Craft narratives and prepare speaking materials for C-suite and sales leaders to maximize executive impact and maintain message consistency.

Mentor junior team members and onboard new hires, strengthening collaboration through team rituals, roadmaps, and shared best practices.

Leverage CRM and field operations tools to manage data integrity and ensure the smooth execution of field marketing initiatives.

Conduct competitive analysis to identify gaps and opportunities, positioning events as a key channel within the integrated marketing mix.

Establish documentation playbooks and post-event reviews to institutionalize knowledge and improve future event ROI.

Communicate proactively with cross-functional stakeholders to remove roadblocks and ensure alignment on timelines, deliverables, and success metrics.

Utilize analytical skills to build testing frameworks for event initiatives, validating hypotheses and iterating based on performance data.

Represent Cresta at industry events and partner meetings, building relationships that reinforce the brand's authority in the AI customer experience space.

Manage multiple programs simultaneously, prioritizing tasks and resources to meet aggressive deadlines without compromising quality.

Requirements

A bachelor's degree or equivalent practical experience is required to ensure foundational knowledge in marketing or a related discipline.

B2B field or event marketing experience, or integrated campaign experience, spanning 3 to 5 years is necessary for this role to ensure a practical understanding of the sales cycle.

The ability to juggle multiple programs simultaneously is demonstrated through strong project management capabilities and meticulous attention to detail.

Up, down, and across organizational influence is enabled by excellent communication skills, allowing for effective stakeholder management at all levels.

An analytical mindset is used to report on event performance and ROI to measure effectiveness, identify trends, and guide ongoing optimization.

A proven track record of managing events in a B2B context is required to navigate the complexities of enterprise buying committees and stakeholder alignment.

Experience with CRM platforms is essential to track leads, manage relationships, and report on the full customer journey from event to closed deal.

The capacity to travel domestically within the United States on an as-needed basis is required to support key events and partner meetings.

A commitment to adhering to brand guidelines and compliance standards ensures that all event materials and messaging are consistent and professional.

The willingness to mentor and be mentored fosters a collaborative environment where knowledge sharing drives team success.

Practical notes

This role is based in the United States as a remote position. Typical interview steps

Marketing interviews often include a portfolio review, a campaign exercise, and analytics questions. Candidates may be asked to plan a launch, write a brief, or improve a funnel. Some loops include a presentation. Results from past campaigns carry the most weight. Interviewers ask about specific campaigns you ran and what the numbers said. Preparing a short case of one campaign with its results is strong preparation.

Good to know

AI, contact center, and customer experience solutions inform modern event strategies in this field. Account-based field strategies require coordination with sales processes and CRM platforms. CRM and field operations tools support data management and campaign execution. Mentoring and cross-functional collaboration shape high-performing marketing teams.

Questions to ask

Useful questions for the interview: what a typical week looks like, how work is assigned, what tools the team uses, and how feedback works. Asking how the role has changed recently and what the team wishes it had known when joining is also reasonable. Questions about the manager's priorities are especially valued.

Career growth

Marketing careers move from associate to manager, director, and VP levels. Specializations include growth, brand, product marketing, and content. Generalists often start, then specialize as they advance. Measured impact on pipeline and revenue drives progression. Marketing careers reward measurable results and adaptability. Channel experience plus business sense usually beats a general resume.

About the company

Save money, increase revenue, and build customer loyalty with the only unified platform for human and AI agents that transforms every customer experience.