VP, Enterprise Marketing

About the role

Coursera and Udemy have merged to form a comprehensive skills development platform, and we are seeking a strategic leader to oversee our global B2B marketing efforts. You will manage the entire enterprise lifecycle, driving demand generation and customer advocacy while partnering closely with sales and success teams to scale our market presence.

Key facts

What you'll do

• Lead a global organization covering demand generation, regional marketing, customer marketing, and channel partner programs.
• Architect and execute a unified, full-funnel demand generation strategy using digital media, ABM, and global events.
• Align marketing initiatives directly with enterprise sales targets and go-to-market priorities.
• Build a post-sale customer engine focused on platform adoption, cross-sell, upsell, and net revenue retention.
• Develop a formal customer advocacy program to generate case studies and testimonials.
• Create joint value propositions and enablement toolkits for system integrators and technology partners.
• Manage the marketing budget to optimize LTV/CAC and report on pipeline quality and conversion metrics.

Requirements

• 15+ years of experience in enterprise SaaS marketing within fast-growth settings.
• 10+ years of experience building and orchestrating global marketing strategies in matrixed environments.
• 7+ years of experience managing managers and teams of 30+ people.
• Proficiency in using data to drive business decisions and build cases.
• Strong executive presence and communication skills.
• Ability to travel internationally.

Nice to have

• Experience marketing specifically to government, higher education, and business sectors.
• Proven track record of marketing to, through, and with partners.
• Experience in scaling businesses and influencing cross-functional groups.

Skills & tools

• Full-stack marketing strategy
• Marketing automation
• Pipeline math and conversion funnel analysis
• Account-Based Marketing (ABM)
• Digital marketing (SEO, SEM, paid media)

Practical notes

• Application deadline is August 21, 2026.
• Coursera is a Delaware public benefit corporation and a B Corp.
• The company operates as a globally distributed team with intentional in-person collaboration.
• All applications must be submitted through the official careers page; recruiters only use official company email domains.
• Coursera is an Equal Opportunity Employer and provides reasonable accommodations upon request via recruiting@coursera.org.