Marketing Executive

About the role

As a , you will play a role in shaping the marketing strategies that drive our brand forward. You will be responsible for developing and executing innovative marketing campaigns that resonate with our target audience. This position offers an to work in a dynamic environment where creativity and analytical skills are equally valued. You will collaborate with various teams to enhance our market presence and support our growth objectives.

Key facts

What you'll do

• Develop and implement comprehensive marketing strategies that align with Contentguru's business goals and objectives.
• Conduct market research to identify trends, customer needs, and competitive landscape, providing insights that inform marketing initiatives.
• Collaborate with the sales team to create promotional materials and sales tools that effectively communicate our product offerings.
• Manage and optimize digital marketing campaigns across various platforms, including social media, email, and search engines, to drive traffic and engagement.
• Analyze campaign performance metrics and prepare reports to assess the effectiveness of marketing efforts, making data-driven recommendations for improvement.
• Organize and participate in industry events, trade shows, and webinars to promote Contentguru's brand and engage with potential customers.
• Create compelling content for various channels, including blogs, newsletters, and social media, to enhance brand visibility and customer engagement.
• Work closely with the design team to ensure all marketing materials are visually appealing and consistent with the brand's identity.
• Build and maintain relationships with external partners, agencies, and vendors to support marketing initiatives.
• Stay up-to-date with industry trends and best practices, continuously seeking opportunities for innovation and improvement in marketing strategies.
• Assist in managing the marketing budget, ensuring that resources are allocated effectively to maximize ROI.
• Provide support for internal communications and employee engagement initiatives to foster a positive company culture.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• A minimum of 2 years of experience in a marketing role, preferably within the technology or SaaS sector.
• Strong understanding of digital marketing channels, including SEO, PPC, email marketing, and social media.
• Excellent written and verbal communication skills, with the ability to create engaging content for diverse audiences.
• Proficiency in marketing analytics tools and CRM systems to track and measure campaign performance.
• Demonstrated ability to work collaboratively in a team-oriented environment while managing multiple projects simultaneously.
• Strong organizational skills and attention to detail, with a focus on delivering high-quality work on time.
• A proactive approach to problem-solving and a willingness to learn and adapt in a fast-paced environment.

Nice to have

• Experience with graphic design tools such as Adobe Creative Suite or Canva.
• Familiarity with marketing automation platforms and email marketing software.
• Knowledge of HTML/CSS for basic website updates and email template creation.
• Previous experience in event planning and execution.
• Understanding of B2B marketing strategies and lead generation tactics.

Skills & tools

• Digital Marketing
• Content Creation
• Market Research
• Data Analysis
• Social Media Management
• SEO and PPC
• Email Marketing
• CRM Software
• Adobe Creative Suite (preferred)

Practical notes

• This position is based in Bracknell, Berkshire, and requires a full-time commitment.
• The salary for this role will be competitive and commensurate with experience.
• Contentguru is open to considering candidates who may require visa sponsorship for employment.
• Interested applicants can apply through the following link: [Contentguru Careers](https://contentguru.bamboohr.com/careers/281).
• Candidates should be prepared to provide a portfolio of previous marketing work or campaigns they have contributed to.
• Interviews will be conducted on a rolling basis, so early applications are encouraged.

Join Contentguru as a Marketing Executive and be part of a team that is dedicated to innovation and excellence in the technology sector. Your contributions will directly impact our marketing efforts and help us achieve our ambitious goals. We look forward to seeing how you can make a difference!