Staff Product Marketing Manager

About the role

Cockroach Labs is seeking a strategic leader to define the market positioning and messaging for our distributed SQL database. You will drive go-to-market initiatives that translate complex technical capabilities into clear value propositions for our enterprise customers.

Key facts

What you'll do

• Develop comprehensive messaging and positioning frameworks for CockroachDB products.
• Create content and sales enablement assets that support the full customer lifecycle.
• Partner with product management and engineering to translate technical updates into market-ready narratives.
• Analyze market trends and competitor activity to refine our product strategy.
• Lead cross-functional launches to ensure internal alignment and external impact.

Requirements

• Proven experience in product marketing within the database, cloud infrastructure, or enterprise software space.
• Ability to communicate technical concepts to both engineering and executive audiences.
• Experience building and executing go-to-market strategies for complex technical products.

Skills & tools

• CockroachDB
• Distributed SQL
• Cloud infrastructure
• Enterprise software marketing

Practical notes

Cockroach Labs operates on an office-first model. Employees are expected to work from the office on Monday, Tuesday, and Thursday, with flexible arrangements available for the remainder of the week. Remote designations are generally reserved for specific field-based roles, though exceptions for expert positions may be considered by the executive team. Residents of California, the United Kingdom, and the European Economic Area should review the company employee privacy policy.