Lead Product Manager, MarTech
Job description
Lead Product Manager, MarTech at CLEAR - Corporate.
About the role
CLEAR is building a secure identity platform used by 38 million members to simplify physical and digital experiences. We are looking for a technical product leader to manage our marketing technology stack and drive member acquisition through data-driven systems.
Key facts
What you'll do
- Direct the roadmap and performance of our MarTech ecosystem, covering CRM, audience activation, attribution, and data infrastructure.
- Establish reliable measurement standards for paid, organic, and partner acquisition channels.
- Collaborate with marketing teams to refine audience targeting, lifecycle messaging, and search engine performance.
- Manage audience segmentation and first-party data activation using Snowflake and Hightouch.
- Optimize the digital enrollment funnel for conversion and personalization.
- Oversee vendor relationships and prioritize technical investments to improve marketing ROI.
Requirements
- 8+ years of product management experience focused on growth, data infrastructure, or marketing technology.
- Expertise in CRM systems, customer data platforms, attribution tracking, and data activation.
- Background in scaling paid media, SEO, SEM, and lifecycle programs through technical integrations.
- Experience managing major platform transitions, such as CRM migrations or large-scale measurement overhauls.
- Analytical proficiency using data warehouses and experimentation frameworks to guide decisions.
- Ability to lead cross-functional projects involving engineering, data, and marketing stakeholders.
- Strong communication and strategic planning abilities.
Nice to have
- Experience with affiliate, partner, or co-marketing attribution.
- Background in identity-based audience matching and first-party data strategies.
Skills & tools
- Snowflake
- Hightouch
- CRM platforms
- Data infrastructure
- Attribution and tracking tools
Practical notes
Total compensation ranges from $300,000 to $350,000, combining base salary and new hire equity in Restricted Stock Units. The role is eligible for ongoing refresh equity grants. Benefits include comprehensive healthcare, family-building support for fertility and adoption, flexible time off, an annual wellness stipend, OneMedical memberships for you and dependents, a CLEAR Plus membership, and a 401(k) with employer match. The office provides daily catered lunches and stocked kitchens. All official communication will come from a @clearme.com email address.