Klara Slancarova

Developed and executed go-to-market campaigns for new product initiatives, driving measurable community and ecosystem growth. Built and scaled ambassador program from 10 to 150+ global participants, including structured onboarding, performance tracking, and messaging alignment. Produced content and organized 40+ ecosystem calls and X Spaces, translating technical product developments into accessible narratives for diverse audiences. Designed engagement strategies combining data-driven insights with Web3-native tactics.

Developed bilingual go-to-market content strategy, enhancing brand visibility and positioning across multiple channels. Collaborated with global teams to ensure cohesive messaging and narrative consistency across all external assets. Analyzed performance metrics and competitor activity to continuously refine campaigns and improve engagement outcomes. Coordinated cross-border marketing efforts, driving both online growth and offline event attendance.

Owned end-to-end product marketing strategy for a Web3 NFT platform, including positioning, messaging, and launch campaigns. Built and managed a team of 6 brand ambassadors with structured onboarding and performance frameworks. Produced sales enablement and product explainer content to scale understanding of platform capabilities among developers and users. Used community feedback and engagement data to refine messaging and contribute insights back into product direction.

Directed marketing strategy for multiple high-profile blockchain events, managing brand narrative and cross-platform communications. Produced collateral and content that differentiated Polkadot Czechia's positioning in a competitive ecosystem. Moderated Twitter Spaces and live events, demonstrating strong public communication skills across technical and non-technical audiences. Leveraged data-driven insights to refine campaigns and improve overall marketing performance.