Chorokape A Kapemai

Built and scaled a D2C wellness tea brand to ₹10L revenue within 10 months post-launch, acquiring 1,000+ customers. Owned end-to-end P&L, structuring unit economics to target ~30% net margins with ₹150 COGS and ₹332 blended CAC. Led 0→1 GTM strategy across D2C (Shopify), marketplaces, and offline channels, building a multi-channel sales engine Executed offline sales through 30+ events, using sampling and direct selling as primary acquisition channels. Increased AOV to ~₹600 through pricing, bundling, and product mix optimization across 5 SKUs. Set up end-to-end operations including sourcing, co-packing, packaging, and 3PL-led fulfillment. Led 12 months of R&D and regulatory work, including compliance to commercialize GI-tagged tea.

Selected for a highly competitive global cohort (top 70,000 applicants) in Buildspace’s Nights & Weekends S5 Accelerator. Engaged in an intensive 6-week accelerator program focused on rapid product development and pitch refinement, advancing Kapemai's product strategy and market readiness. Developed and Pitched Kapemai at Demo Day, securing $5,000 in grant funding as one of the top 20 participants globally.

Built and scaled a data-driven renewal engine from a nascent function across retail motor and health portfolios, driving ₹63 Cr in renewal revenue through lifecycle journeys, risk profiling, digital incentives, attribution tracking, and multi-channel orchestration (Email, SMS, WhatsApp, assisted calling). Drove 65,029 policy renewals at an 83% renewal rate through cohort-based segmentation (tenure, claims, risk profile), experimentation (A/B testing, send-time optimization), and UX improvements. Established end-to-end campaign automation and workflows, improving operational efficiency by 20% and reducing execution errors by 15%. Led cross-functional execution across marketing, underwriting, claims, and compliance, reducing campaign turnaround from 6–8 weeks to 3 weeks (50%+ improvement)

Managed and advised a portfolio of 10 large corporate accounts, achieving near-100% renewal retention, driving new business acquisition, and delivering ~15% wallet share growth through coverage gap analysis, cross-sell strategies, and risk advisory. Supported senior leadership in C-level client engagements, contributing to the closure of a ~₹10 crore corporate insurance deal. Built and managed relationships with leading corporates (Ramco, L&T, Hyundai) and international trade bodies (KOTRA, JETRO), contributing to ~₹20 crore in qualified business pipeline. Transitioned 7 broker-led accounts into more direct engagement models, strengthening client ownership, improving account-level profitability through reduced intermediation and better pricing control. Analyzed claims experience for large group policies (₹2,500 crore sum insured), identifying loss drivers and supporting data-backed risk advisory discussions with clients and underwriting teams. Assisted in tender submissions for marquee institutional clients (IIT Madras, TIDEL Park, NLC India), streamlining documentation and improving bid turnaround efficiency. Worked in a direct-to-corporate model, collaborating with underwriters and claims teams to deliver end-to-end client servicing and renewal strategy without broker intermediation.

Led and trained a troop of 30 cadets, overseeing drills, coordination, and discipline, ensuring high performance in unit activities.