Sr. Product Marketing Manager

About the role

Checkr is hiring a Sr. Product Marketing Manager to lead positioning and go-to-market strategy for fraud detection and identity risk products. This is a high-visibility position with significant autonomy, suited for someone who can navigate uncertainty while maintaining speed and precision. You will shape how Checkr communicates its differentiated value to mid-market and enterprise buyers.

Key facts

What you'll do

• Lead full go-to-market strategy for the fraud detection, identity risk, and specialized verification product lines
• Build and refine the company narrative around fraud, connecting market trends to Checkr's unique position through clear messaging for target buyers
• Enable sales and partnership teams with playbooks, talking points, and collateral so they can navigate consultative, complex deals
• Own market intelligence including buyer research, win/loss analysis, and competitive battlecards, then translate findings into pricing recommendations, roadmap input, and GTM adjustments
• Serve as a subject matter expert in customer meetings and at industry events

Requirements

• 6+ years of B2B product marketing experience
• Proven history of owning complex go-to-market programs from strategy through measurable results, working independently
• Ability to operate at the executive level, influencing product roadmap decisions and building credibility with senior stakeholders
• Strong written and verbal communication skills with a talent for persuasive storytelling and presenting to executives and customers
• Comfort working in fast-paced, ambiguous environments while managing multiple initiatives
• Familiarity with AI tools and applying them to improve workflows and efficiency
• Ownership mindset with urgency, resilience, and a drive to raise standards

Nice to have

• Experience marketing to HR buyers
• Background in fraud detection, identity verification, risk, compliance, or security

Skills & tools

• B2B product marketing
• Go-to-market strategy and execution
• Competitive intelligence and win/loss analysis
• Sales enablement and collateral development
• AI tools for workflow efficiency

Practical notes

• Salary range for San Francisco, CA: $191,000 to $225,000 USD
• Salary range for Denver, CO: $162,000 to $190,000 USD
• Compensation includes cash and equity with advancement opportunities
• 100% coverage for medical, dental, and vision
• Up to $25K reimbursement for fertility, adoption, and parental planning
• Flexible PTO policy
• Monthly wellness stipend
• Learning and development allowance
• In-office perks include lunch five days per week, commuter stipend, snacks, and beverages
• Relocation stipend may be available for candidates willing to move to a hub location
• Hub locations include Denver, CO; San Francisco, CA; Nashville, TN; and Santiago, Chile
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