Senior Manager, Marketing & Revenue Operations

About the role

This position is for a strategic and practical individual to manage ChartHop's go-to-market operations. You will establish the systems, data infrastructure, and reporting necessary for marketing and sales to function with a unified view of information, transforming that data into actionable insights for leadership.

Key facts

What you'll do

Manage the marketing technology suite, ensuring its configuration, integration, and effectiveness.

Oversee data integrity, enrichment, segmentation, and governance for reliable information.

Design and implement the lead lifecycle, routing processes, and service level agreements.

Execute campaign operations, quality assurance, and automate workflows for nurturing.

Develop attribution models and comprehensive funnel reporting as the primary data source for marketing.

Create executive-level dashboards and reports.

Champion the use of AI and automation within marketing for operational efficiency.

Build sales reporting and dashboards within HubSpot to extend the unified data view across the entire go-to-market funnel.

Analyze conversion rates across all stages of the sales funnel, from initial lead qualification to closed deals.

Provide visibility into performance at both team and individual levels to identify areas for improvement.

Identify trends by customer segment and industry to guide outbound strategies and coaching.

Contribute to sales operations projects such as account list creation.

Collaborate with sales leadership to define key metrics and insights for driving growth.

Act as the liaison between marketing and sales, aligning definitions, data, and reporting.

Play a key role in managing the migration from Salesforce to HubSpot and the subsequent operating model.

Identify and resolve process and system inefficiencies throughout the go-to-market funnel.

Bring a business-oriented perspective to planning, measurement, and growth initiatives.

Requirements

Extensive hands-on experience with HubSpot, ideally in a combined sales and marketing CRM capacity.

Familiarity with Salesforce is beneficial due to an upcoming migration.

A strong analytical aptitude for understanding funnel and conversion data, and building reports that address leadership questions.

Demonstrated experience in both marketing operations and revenue/sales operations, with the ability to view issues from multiple business perspectives.

Proficiency in transitioning between strategic planning and hands-on execution.

A proactive approach to identifying and resolving issues and driving cross-functional initiatives.

Clear and direct communication skills, with the ability to constructively challenge ideas.

A curious mindset and a commitment to continuous learning.

Ability to maintain consistent overlap with US working hours for effective team collaboration.

Nice to have

Experience with AI tools and workflows in a marketing context.

Skills & tools

HubSpot

Salesforce (familiarity)

Practical notes

This role requires the ability to maintain reliable overlap with US working hours.