Senior Manager, Demand Generation

About the role

ChartHop is seeking a Senior Manager of Demand Generation to build and scale a predictable engine for driving growth. This role will lead the strategy and execution of integrated marketing initiatives designed to raise awareness, engage target customers, and produce qualified sales opportunities. You will collaborate closely with various departments to ensure marketing efforts directly contribute to revenue objectives.

Key facts

What you'll do

• Develop and implement ChartHop's demand generation strategy, aligning marketing programs with revenue targets to create qualified pipeline.
• Plan, execute, and refine integrated marketing campaigns for product launches, thought leadership, and other strategic initiatives.
• Oversee and optimize performance across paid search, paid social, display advertising, organic social media, partner marketing, sponsorships, email campaigns, and referral programs.
• Expand and enhance account-based marketing (ABM) efforts to deepen engagement with key target accounts.
• Improve website performance as a demand generation tool through landing page strategy, conversion rate optimization, and A/B testing.
• Design and manage virtual and in-person events, including webinars and customer gatherings, to generate pipeline and strengthen relationships.
• Analyze campaign data, conduct experiments, and continuously optimize marketing efforts for efficiency and pipeline growth, incorporating AI-enabled workflows.
• Partner with Product Marketing, Marketing Operations, Sales, and Customer Success to ensure cohesive campaign execution and alignment with company goals.

Requirements

• A minimum of 5 years of experience in B2B SaaS demand generation, growth marketing, or integrated marketing, with a proven ability to generate qualified pipeline and support revenue growth.
• Demonstrated experience in planning and executing integrated demand generation campaigns across multiple channels.
• Practical expertise in paid media, account-based marketing (ABM), website conversion rate optimization (CRO), campaign management, and marketing analytics.
• Strong analytical capabilities to interpret data, derive actionable insights, and drive performance improvements.
• Experience managing marketing budgets and optimizing channel investments for maximum return.
• Excellent project management and organizational skills, with the ability to manage multiple priorities in a dynamic environment.
• Effective collaboration and communication skills, with a history of successful partnerships across Marketing, Sales, RevOps, Product, and Customer Success teams.
• A proactive, problem-solving approach with a willingness to experiment and improve marketing operations.
• An interest in emerging technologies and a desire to integrate AI into marketing practices.

Nice to have

• Experience marketing enterprise SaaS solutions, particularly in HR technology, workforce planning, or people analytics.
• Familiarity with HubSpot, Salesforce, 6sense (or similar ABM platforms), Google Analytics, and modern marketing technology stacks.
• Experience marketing to HR, Finance, IT, or other enterprise business leaders.
• Experience working with mid-market and enterprise sales teams.

Skills & tools

• B2B SaaS Demand Generation
• Growth Marketing
• Integrated Marketing
• Paid Media (Search, Social, Display)
• Account-Based Marketing (ABM)
• Website Conversion Rate Optimization (CRO)
• Campaign Management
• Marketing Analytics
• Budget Management
• Project Management
• AI-enabled Marketing Workflows

Practical notes

ChartHop is an equal opportunity employer committed to building a diverse and inclusive team.