Charlie Cheng

Led 50+ global GTM and growth campaigns across X, Telegram, Discord, and community channels, contributing to 200%+ user growth. Built and managed 100+ KOL, media, channel, and ecosystem partnerships across APAC, Europe, and other international markets. Developed user-acquisition and community-growth programs including quests, airdrops, referral loops, ambassador programs, and localized campaigns.

Worked with founders, product, BD, and analytics teams to align GTM execution with product launches, token lifecycle stages, liquidity goals, and business priorities. Led regional expansion and localization across APAC, MENA, Europe, and North America, adapting channels and narratives to local user behavior. Managed brand communication and crisis response during token volatility and exchange-related incidents, protecting community trust and brand reputation.

Managed investment and wealth-management strategies covering $20M+ in client assets. Conducted cross-border research across traditional assets and early-stage crypto opportunities, supporting investment decisions and client education.

Built relationships with investors, partners, and institutional stakeholders while supporting client acquisition and business development. Organized 20+ financial forums, investor events, and industry seminars across Greater China.

Managed advertising accounts, brand partnerships, and regional campaigns with a 90%+ client renewal rate. Developed integrated online and offline campaigns tailored to client acquisition, brand growth, and media partnership objectives. Coordinated media partnerships and sponsorships across major cultural and public events.