Charles Mabwa

Owned BD, ecosystem partnerships, community management, and full commercial lifecycle execution for WEEX’s Africa expansion, building institutional partnership infrastructure, community ecosystems, and GTM playbooks that drove rapid market penetration across priority African markets. Developed and executed an integrated GTM strategy spanning institutional partnerships, community growth, and affiliate ecosystems across priority African markets, scaling user base by 200% in 6 months. Identified, negotiated, and closed 10 plus high-value partnerships with exchanges, fintechs, and institutional platforms, managing the full commercial lifecycle from outreach through integration, launch, and long-term partner success. Built and managed a 50 plus KOL and affiliate partner network contributing 60% of total user acquisition, implementing structured onboarding, KPI tracking, and recognition systems that maintained advocate performance at scale. Increased regional trading volume by 80% through structured liquidity partnerships, localized campaigns, and institutionally aligned GTM execution, improving overall marketing efficiency by 30% through data-driven iteration. Designed and executed community engagement programmes including AMAs, educational events, and IRL activations across African markets that drove brand trust, product literacy, and accelerated user adoption. Maintained a live pipeline view of all partner relationships, served as primary senior contact for institutional and exchange stakeholders, and coordinated cross-functionally with product, legal, and engineering teams on integration delivery. Represented WEEX at industry events and ecosystem gatherings, securing new institutional partnerships and reinforcing brand credibility with African and global crypto audiences. Delivered weekly analytics reporting on community engagement, user acquisition, and partnership performance, providing data-driven insights that shaped resource allocation and programme prioritisation.

Led African market expansion for Mento Protocol across institutional partnerships, community development, content strategy, and GTM execution, building everything from scratch in markets where no playbook existed for EVM-based stablecoin adoption. Identified, structured, and closed 40 plus strategic partnerships with exchanges, custodians, fintechs, and payment infrastructure providers, managing full commercial lifecycle and maintaining a live pipeline aligned with BD and product teams. Defined and owned the GTM narrative and positioning strategy for Mento local stablecoins including KESm, NGNm, GHSm, ZARm, COPm, XOFm, JPYm, CADm, and AUDm, building institutional sales materials, positioning documents, and evergreen resources used by BD teams across 10 plus markets. Scaled the Mento protocol ecosystem to 100,000 plus users with 40% month-on-month growth sustained for over 12 months, reducing CAC by 35% through optimised affiliate funnel management and data-driven campaign iteration. Built and nurtured multi-platform communities across X, Discord, Telegram, LinkedIn, and Farcaster, increasing engagement by 3 to 5 times through structured engagement strategies, community health tracking, and A/B experimentation workflows. Produced high-impact content including blogs, threads, technical explainers, and research summaries that consistently generated 50,000 to 300,000 plus organic views, establishing Mento as a thought leader in stablecoin infrastructure. Collaborated with product and research teams to translate complex DeFi and blockchain technical concepts into accessible community content, increasing technical audience retention by 40% and driving feature adoption across institutional and retail segments. Supported ecosystem partners including OneRamp, Exion, Prezenti, Paychant, and developer communities with co-branded content and campaign support, contributing to higher onboarding rates and expanded ecosystem visibility. Coordinated workshops, campus tours, hackathons, and community activations across Kenya, growing cKES awareness and converting offline participants into active, retained protocol contributors. Led multi-channel campaigns that drove 20 to 35% month-on-month audience growth using analytics-driven posting strategies and timing optimisation workflows. Launched founder interview series, ecosystem stories, and research threads that consistently ranked among top-performing weekly content in target verticals, driving sustained organic reach without paid amplification. Developed localised GTM playbooks tailored to African markets that improved conversion rates by 25% and served as reusable frameworks for new market entry.

Led community strategy, institutional partnerships, ambassador programmes, and multi-platform ecosystem growth for Binance Africa, scaling one of the largest crypto community ecosystems on the continent while driving measurable retention, product adoption, and brand advocacy outcomes. Expanded Binance Africa’s community ecosystem from 200,000 to 500,000 plus members, achieving 40% sustained engagement across Discord, Telegram, X, Reddit, and regional hubs through scalable engagement frameworks and data-driven experimentation. Executed 500 plus community events including AMAs, X Spaces, and Binance Live shows reaching 400,000 plus attendees, driving measurable improvements in product literacy, feature adoption, and user retention across markets. Identified and closed strategic partnerships with exchanges, fintechs, media platforms, and ecosystem stakeholders, managing full commercial lifecycle and maintaining primary senior contact relationships with institutional and enterprise partners. Recruited, trained, and managed 150 plus Binance Angels and community moderators, implementing structured KPI systems, mentorship frameworks, and recognition programmes that increased grassroots activation by 65%. Built and executed end-to-end content strategies that increased brand visibility by 40 to 120% quarter-on-quarter, using A/B testing of hooks, formats, and timing to increase average post performance by 70% plus. Established and grew regional chapters and vertical-based community groups across Africa, creating repeatable playbooks for chapter launch, governance, and sustained engagement that served as templates for future market expansion. Delivered high-performing incentive campaigns including airdrops, staking programmes, Zealy and Galxe quests, and Proof-of-Activity initiatives, achieving 40 to 80% participation rates. Produced newsletters, FAQs, and educational content aligned with product launches that improved user comprehension and feature adoption by 58%. Designed and automated Discord and Telegram server infrastructure using bots and automation tools, reducing manual moderation workload by 40% and enabling team-level scale across a 500,000 plus member community. Built security pipelines, crisis communication workflows, and impersonation reporting systems that reduced fraudulent activity by 70%, protecting community trust and platform integrity at scale. Delivered weekly analytics reports covering sentiment, engagement rates, member growth, and platform insights, providing stakeholders with a real-time view of community health and informing programme prioritisation. Executed multi-channel campaigns that drove 20 to 35% month-on-month follower growth across Telegram, X, and LinkedIn. Built KOL, affiliate, and influencer relationships, securing consistent campaign reposts and speaking opportunities at major crypto events that expanded Binance’s brand reach across African and global audiences.

Supported ecosystem growth, strategic partnerships, community development, and developer engagement for Celo, a leading EVM-compatible Layer 1 focused on stablecoins, financial inclusion, and decentralised infrastructure across Africa. Facilitated 100 plus ecosystem integrations with DeFi and payment platforms, coordinating onboarding workflows, tracking integration milestones, and expanding on-chain use cases across East and West Africa. Moderated and grew community hubs across Telegram, X, Instagram, Discord, and Reddit to 100,000 plus users, increasing active participation by 45% through peer-led campaigns, real-time conversations, and structured community programming. Scaled user adoption by leading high-impact regional growth campaigns including referral battles, Learn and Earn programmes, and incentivised onboarding initiatives that drove exponential growth in active users, TVL conversions, and sustained community participation. Built localised content engines and educational campaigns that broke down complex blockchain concepts into accessible formats, ensuring local communities could understand, trust, and confidently adopt crypto products. Organised 100 plus conferences, campus activations, and grassroots meetups across Africa, engaging 20,000 plus participants and converting offline interactions into active, retained ecosystem contributors. Built community sentiment dashboards tracking NPS, churn, engagement rates, and community health metrics, implementing interventions that increased retention by 40%. Contributed to the institutional adoption strategy for KESm, NGNm, GHSm, and ZARm, developing localised content and awareness campaigns that increased institutional and retail interest across target markets. Supported BD outreach and partnership pipeline development, operating across global async teams and maintaining clear written communication on timelines and deliverables. Ideated and coordinated a weekly Hackathon programme for developers, onboarding 300 plus builders and fostering builder engagement, ecosystem innovation, and on-chain activity growth. Coordinated with marketing and product teams to integrate community activations including AMA series and feature rollouts into broader GTM campaigns.

Supported Lisk’s Africa ecosystem development strategy, driving builder community growth, incubation programme outreach, developer education, and strategic partnership development across Nigeria, Kenya, Ghana, and South Africa. Supported the Lisk Blockchain Incubation Hub programme across Africa, contributing to the onboarding and engagement of 23 startups in the inaugural cohort that collectively received USD 196,000 in grants, onboarded 26,000 plus users, tokenised USD 1.8 million in assets, and processed 20,000 plus blockchain transactions. Contributed to ecosystem roadshow events across Cape Town, Nairobi, and Lagos in partnership with CV Labs, engaging 80 to 108 plus attendees per event including founders, developers, investors, and Web3 builders and supporting the incubation hub with applicant identification and community outreach. Drove developer education and ecosystem awareness across Africa by organising and supporting workshops, bootcamps, and hackathons covering Lisk’s EVM-compatible Layer 2 infrastructure, Optimism Superchain integration, and Solidity smart contract deployment. Supported developer onboarding onto the Lisk L2 mainnet and testnet, contributing to the platform reaching 95,474 accounts, 22 million plus transactions, and 3,376 verified smart contracts deployed in 2024. Built and managed ecosystem relationships with African blockchain founders, developers, and Web3 entrepreneurs, identifying high-potential projects for incubator consideration and facilitating introductions to CV Labs VC partners. Contributed to the Lisk Africa hackathon programme including the BlockChange Africa 2024 event, driving participation from developers across Nigeria, Kenya, Ghana, and South Africa to build Solidity-based solutions on Lisk L2 across RWA, DeFi, and infrastructure categories. Maintained strong relationships with ecosystem stakeholders across the Optimism Superchain and EVM ecosystem, supporting Lisk’s positioning as the go-to Layer 2 for emerging market builders. Delivered community and market intelligence reporting on African Web3 ecosystem trends, developer sentiment, and competitive landscape dynamics that informed Lisk’s Africa market expansion strategy.

Administered and scaled a 10,000 plus developer community for a B2B automation and RPA platform, building the operational infrastructure, forum management systems, recognition frameworks, and cross-functional workflows that improved community health, contribution rates, and technical support quality. Administered a 10,000 plus developer community on Discourse and Circle, designing improved onboarding flows, engagement programmes, and technical support workflows that measurably improved new member activation rates and long-term community retention. Implemented trust-based recognition systems, digital badges, and structured mentorship frameworks that increased community contribution rates by 30% and established a self-sustaining hierarchy of expert community members who handled first-line technical support. Built and managed community forum infrastructure including category architecture, moderation workflows, escalation protocols, and automated bot systems that ensured consistent quality of developer experience across all forum interactions. Coordinated issue escalation workflows between support, engineering, and community teams, building structured communication pipelines that enhanced response efficiency and reduced time-to-resolution for complex technical community issues. Built community crisis-response workflows to manage bugs, service disruptions, and partner issues, ensuring clear, timely communication to developer community members during high-stakes incidents and protecting community trust. Led cross-functional alignment around content themes, editorial guidelines, and public narratives across marketing, product, and ecosystem teams, improving strategic cohesion and ensuring developer-facing content reinforced product and brand objectives. Developed scalable community playbooks and documentation libraries that enabled the community programme to operate consistently without dependency on individual team members, building the systems-level infrastructure required for sustainable developer community growth. Produced technical tutorials, API integration guides, and developer-facing FAQs that reduced common support queries by improving self-serve documentation quality and accessibility.

Led developer relations, community growth, and technical education programmes for Africa’s Talking, a platform serving 150,000 plus developers and 8,000 plus businesses across Africa with SMS, USSD, Voice, Airtime, and Payments API infrastructure. Grew and engaged a developer community of 150,000 plus across Africa, designing and executing onboarding programmes, technical workshops, and learning pathways that helped developers successfully integrate Africa’s Talking APIs into production applications. Organised and executed monthly hackathons, developer meetups, CTO roundtables, and fireside chats that united developers, entrepreneurs, and businesses across African countries, fostering a vibrant ecosystem of collaboration and knowledge exchange. Developed technical documentation, API integration guides, code samples, SDK tutorials, and developer-facing educational content across Python, Ruby, Node.js, and .NET that reduced developer time-to-first-API-call and improved onboarding completion rates. Served as the primary developer-facing voice of Africa’s Talking, collecting structured developer feedback from community forums, events, and direct outreach and translating it into actionable product insights shared with engineering and product teams. Built and managed regional developer communities across Kenya, Nigeria, Uganda, Ghana, Rwanda, South Africa, and Tanzania, supporting localised developer education and API adoption in line with Africa’s Talking’s market expansion strategy. Coordinated technical support escalation between community, engineering, and product teams, building structured pipelines that improved developer issue resolution times and maintained platform trust across a large, distributed developer base. Produced technical content including case studies, developer spotlights, and API success stories such as the Voice Memo web application built by Kenyan developer James Odede, converting developer achievements into compelling community narratives that drove platform adoption. Supported Africa’s Talking’s partnership and BD efforts by identifying developer-led use cases across fintech, government, ecommerce, and healthcare that demonstrated API value to enterprise and institutional customers. Built relationships with university developer communities, tech hubs, and developer bootcamps across Africa, establishing Africa’s Talking as the go-to API platform for developers building for the African market. Delivered community analytics reporting covering developer onboarding rates, event attendance, API adoption metrics, and developer sentiment, providing leadership with a data-driven view of ecosystem health and growth.