Carlos M. Cano

Owner of the Firm’s and its products’ brand materials, as well as partnerships and ecosystem. Brand Narrative Strategy: Owned the narrative taking the company from a wallet provider into a chain abstraction L1 in 2025, leading to a ~$25M fundraise (Alibaba Group, Binance Labs, Avalanche) and $15B+ in volume across 10M generated wallets. Defined and drove the core story around chain abstraction, turning it into a dominant category in Web3. Oversaw narrative enablement for 150+ KOLs, ensuring messaging correctness, compellingness, and impact. Ecosystem Growth: Designed and ran ecosystem programs, including hackathons, co-marketing initiatives, events, token incentives, and alliance frameworks supporting 500+ partner dApps. Architected technical and marketing initiatives unlocking partnerships with leaders like Circle, Solana, Arbitrum, Consensys, Virtuals, and many others.

Oversaw a team of 6 across BD and Dev Rel. Built internal frameworks to turn friendly projects into long-term partners/adopters. Technical/Marketing Content: Owned and directed the technical/marketing content engine that educated builders, investors, and the overall ecosystem on Universal Accounts/chain abstraction/UniversalX. Produced technical deep-dives, brand messaging, whitepapers, documentation, roadmaps, podcasts (guests like Binance, Chainlink, Solana, etc.), articles, newsletters, graphics, videos, and social content (2M followers across accounts/platforms). Led SEO and LLM optimization. Partnership Management: Sourced, structured, and designed roadmaps for strategic collaborations with L1/L2s, dApps, and infrastructure players.

Negotiated over $150k in grants from multiple ecosystems. Oversaw developer relations and support for ecosystem projects. Coordinated partner campaigns, events, and incentives. Go-To-Market Strategy: Co-owned the GTM strategy for Particle Network’s fundraise, airdrops, and launch, as well as the launch of UniversalX, which became a top-10 onchain trading terminal ($2

Oversaw and crafted Panther’s brand, technical and marketing materials through its Public Sale, DAO setup, progressive rollout, and initial products. Product Marketing and Content Management: Crafted a narrative and product descriptions around Panther’s roadmap. Authored blogs, whitepapers, litepapers, and other case studies leading to a Public Sale (raising $22M). Acted as the team’s sole content creator across technical and promotional deliverables. SEO and Branding: Led a process to improve product branding and positioning post-Public Sale.

Implemented SEO processes leading to search engines becoming the #1 traffic source. Cross-Functional and Partnership Management: Led collaboration across the Legal and Technology depts to align the brand’s messaging with policy requirements. Managed the collaboration with external vendors, publishers, PR Firms, the DAO, & partners.

Directed the Firm’s promotional and research efforts, catering to funds venturing into crypto.

Owned the Firm’s marketing materials and directly oversaw community management.

Founding member.

Directly managed clients’ social accounts during and after fundraising (1.5M+ retail investors).