Conversion and Lifecycle Lead

About the role

You will manage the end-to-end conversion and lifecycle strategy for our digital healthcare brands. This role focuses on optimizing the patient journey to improve acquisition, retention, and long-term health outcomes.

Key facts

What you'll do

• Develop and execute strategies to improve conversion rates across our digital health platforms.
• Manage lifecycle marketing campaigns to increase patient engagement and long-term retention.
• Analyze user behavior data to identify friction points and opportunities for growth.
• Collaborate with product, engineering, and clinical teams to implement conversion-focused features.
• Monitor performance metrics and iterate on campaigns to drive business outcomes.
• Ensure all communication and touchpoints align with our brand and clinical standards.

Requirements

• Proven experience in conversion rate optimization or lifecycle marketing.
• Strong analytical skills with the ability to translate data into actionable strategy.
• Experience managing multi-channel marketing campaigns.
• Ability to work cross-functionally with technical and creative teams.
• Understanding of digital healthcare or subscription-based business models.

Skills & tools

• Data analysis and performance tracking tools.
• Lifecycle marketing automation platforms.
• A/B testing methodologies.
• CRM and customer segmentation strategies.

Practical notes

Eucalyptus is part of Hims & Hers and operates brands including Juniper, Pilot, Kin, Software, and Compound. We support patients across Australia, the UK, Germany, Japan, and Canada. We provide parental and miscarriage leave, professional development budgets, and wellness benefits including Whoop memberships and exercise classes. All applications are reviewed by our recruitment team, and we provide reasonable adjustments for the interview process upon request.