CRM & Martech Specialist

About the role

Careem is seeking a specialist to manage customer lifecycle journeys and marketing automation within our Super App ecosystem. You will bridge the gap between technical infrastructure and creative communication to drive user retention and engagement across our regional markets.

Key facts

What you'll do

• Design and manage full-cycle customer journeys including activation, retention, and win-back programs.
• Scale marketing automation operations and manage performance tracking for central technology projects.
• Manage the content strategy for push, email, in-app, and SMS channels to ensure consistent brand messaging.
• Analyze channel performance metrics to refine technical delivery and increase user engagement.

Requirements

• 1-2 years of experience in marketing analytics.
• Bachelor degree in Engineering, Business, or a related field, or equivalent practical experience.
• Demonstrated background in combining Martech, CRM lifecycle management, and content strategy.
• Ability to interpret data, conduct A/B testing on creative and technical logic, and generate actionable insights.

Skills & tools

• Marketing automation platforms such as Braze, Clevertap, or Moengage.
• Customer Data Platforms and multi-channel marketing analytics.
• Data visualization tools like Tableau or Power BI.
• Technical proficiency in SQL or Python for data processing.
• Experience with ETL pipelines, data warehousing, and large-scale marketing datasets.
• Strong copywriting and content management abilities.

Practical notes

• Work schedule: 4 days in office and 1 day remote per week.
• Flexibility: 30 days of remote work per year from any location.
• Time off: Unlimited vacation policy.
• Benefits: Comprehensive healthcare and fitness reimbursements for gym memberships and training classes.