Social Insights & Research Lead

About the role

This role centers on interpreting social media signals and market data to influence global brand and product strategy. You will bridge the gap between raw data and actionable business intelligence to guide how the company interacts with global audiences.

Key facts

What you'll do

• Monitor social media trends, competitor activity, and campaign performance to inform marketing and product decisions.
• Conduct qualitative and quantitative research including audience studies, concept testing, and surveys.
• Create intelligence reports and dashboards that aggregate data to track public sentiment and event impact.
• Communicate complex findings into clear recommendations for internal stakeholders.
• Collaborate with regional teams to maintain a consistent global reporting framework.
• Partner with social media managers and growth strategists to optimize content performance.
• Manage crisis mitigation efforts and support major marketing initiatives.

Requirements

• 8+ years of experience in consumer insights, market research, or social listening.
• Proficiency in social listening tools, specifically Meltwater, or alternatives like Sprout Social.
• Ability to perform both qualitative and quantitative research, including survey design and data analysis.
• Expertise in social platform dynamics and audience behavior across TikTok, Instagram, YouTube, LinkedIn, X, and Reddit.
• Experience working with marketing, brand, or product teams in a cross-functional environment.
• Demonstrated ability to synthesize unstructured data into clear narratives for diverse audiences.
• Experience integrating AI tools into research workflows to improve efficiency.

Skills & tools

• Social listening platforms (Meltwater preferred)
• Qualitative and quantitative research methodologies
• Data storytelling and visualization
• AI-assisted research workflows
• Cross-functional project management

Practical notes

• Hiring decisions are based on merit, skills, and business needs.
• Interviews are conducted virtually.
• Please include your pronouns and any requests for reasonable adjustments in your application.
• Visit lifeatcanva.com for additional information on company culture.