Performance Marketing Lead, North America

About the role

This individual contributor role manages the growth strategy and paid media execution for the North American market. You will oversee significant budgets to drive user acquisition and revenue across Canva's diverse product offerings.

Key facts

What you'll do

• Define regional growth strategies, prioritizing audience segments and channel mixes to impact MAU, revenue, and ROAS.
• Manage a multi-million dollar paid media budget, performing monthly optimizations and reallocating spend across channels and audiences.
• Use a mix of in-platform metrics, geo-lift incrementality testing, and Marketing Mix Modeling (MMM) to guide investment decisions.
• Direct performance across Meta, TikTok, YouTube, Pinterest, Display, and SEM, managing the full funnel from creative strategy to bidding and testing.
• Collaborate with the NAMER Creative Strategist to develop hypotheses on formats and platform behaviors to maintain high creative velocity.
• Identify and resolve conversion bottlenecks for Free, Pro, and Business tiers through disciplined A/B testing and landing page optimization.
• Partner with Brand Strategy, Product Marketing, and Data teams to align regional campaigns with global product narratives.

Requirements

• Minimum 5 years of experience in growth or performance marketing at a scaled consumer tech or direct-to-consumer brand.
• Proven track record of managing budgets exceeding $10M with direct accountability for business outcomes.
• Hands-on expertise in paid social and video, including the ability to diagnose performance issues related to creative or bidding.
• Experience running growth experiments such as holdout studies, geo-lifts, and A/B tests to inform strategic decisions.
• Ability to influence cross-functional stakeholders in product, brand, and creative departments.
• Proficiency in navigating complex measurement methodologies and reconciling conflicting data signals.

Nice to have

• Experience managing budgets or marketing campaigns across multiple geographic markets.

Skills & tools

• Paid Social (Meta, TikTok)
• Video Advertising (YouTube)
• Display and SEM
• Pinterest
• Marketing Mix Modeling (MMM)
• Geo-lift incrementality testing
• A/B testing frameworks

Practical notes

• Interviews are conducted virtually.
• When applying, please include your pronouns and any requirements for reasonable adjustments during the interview process.
• The company offers flexible work arrangements.