Japan SEO Content Specialist

About the role

Canva is seeking a specialist to drive growth in the Japanese market by creating and managing high-impact, search-optimized content. This 12-month contract role offers flexibility, starting at 20 hours per week with the potential to increase to 40 hours. You will work alongside the Japan SEO Lead to ensure our content resonates with local audiences and maintains our global standards.

Key facts

What you'll do

• Develop and execute content strategies, including maintaining editorial calendars and publishing schedules.
• Produce and edit SEO-optimized copy for landing pages and blog articles that aligns with local brand voice.
• Manage content uploads via our CMS while adhering to current SEO best practices.
• Monitor and refresh landing pages to improve user engagement and content credibility.
• Partner with the Japan SEO team on keyword research, competitor analysis, and outreach efforts.
• Provide local market insights to inform global content priorities and strategy.
• Track emerging search trends, including AI-powered discovery platforms like ChatGPT, Claude, Perplexity, and Google AI Overviews.

Requirements

• Native or near-native Japanese proficiency with business-level English skills.
• Minimum of 3 years of professional SEO experience.
• Proven track record in SEO content writing and marketing.
• Experience managing editorial planning and publishing within a CMS.
• Deep understanding of SEO fundamentals such as user intent, keyword optimization, and content architecture.
• Ability to analyze web performance data to measure and improve content effectiveness.
• Strong attention to detail and ability to manage multiple project deadlines.

Nice to have

• Conversational English abilities.
• Proficiency with SEO platforms such as Ahrefs or Semrush.
• Experience with YouTube SEO and video content strategy.
• Background in SEO strategy development and planning.

Skills & tools

• SEO content writing and editing
• CMS management
• Web analytics
• Keyword research and competitor analysis
• Landing page asset creation
• Market intelligence and cultural adaptation

Practical notes

This role is based in Tokyo. Candidates should be prepared to adapt to the evolving search landscape, including new AI-driven discovery channels. Strong performers have opportunities for professional growth within the company.