Design Lead, South Korea

About the role

You will spearhead creative execution for the South Korean market, ensuring all content resonates with local cultural nuances and user behaviors. This position requires a hands-on approach to building and curating high-quality design assets while integrating AI tools to scale production and maintain a competitive edge.

Key facts

What you'll do

• Define and execute a creative vision that aligns with regional strategic priorities and the Country Manager goals.
• Manage the end-to-end creation and curation of design kits, campaign materials, and templates for social media, print, web, and presentations.
• Oversee local freelance designers and creators, providing briefs and feedback to ensure brand consistency.
• Use data and performance analytics to audit existing content and inform future acquisition or creation strategies.
• Collaborate with SEO, Marketing, and Community teams to ensure content supports growth and discoverability.
• Monitor competitor activity and local design trends to refine the regional content roadmap.
• Implement AI-driven workflows to increase production speed and innovation in content formats.
• Maintain quality control across all visual and messaging outputs to ensure cultural relevance and brand alignment.

Requirements

• Bachelor degree in Design, Communications, Marketing, or a related discipline.
• Demonstrated history in creative leadership roles, preferably with experience managing regional or market-specific projects.
• A portfolio that demonstrates high-quality design work and successful content campaigns with clear cultural resonance.
• Proven ability to manage cross-functional partnerships with teams such as Product, Growth, and SEO.
• Experience directing freelance talent or creator networks with a focus on output quality.
• Strong communication skills with the ability to present results to senior leadership.
• Ability to thrive in a fast-paced environment that requires rapid iteration and an experimental mindset.

Skills & tools

• Creative direction and editorial strategy
• AI-assisted content production
• Stakeholder management and project coordination
• Data-driven performance analysis
• Cultural insight and market research
• Visual design and brand management

Practical notes

This role is based in Seoul to facilitate close collaboration with local teams. Applicants should be prepared to work in a dynamic environment where priorities shift quickly and a focus on scalability is essential.