China Community Lead

About the role

We are seeking a community-focused professional to expand and nurture our user ecosystem within China. You will design and implement strategies that connect with students, creators, and educators to foster a vibrant and active user base.

Key facts

What you'll do

• Formulate and carry out the annual community roadmap for the Chinese market.
• Oversee the growth of specific segments including campus, creator, and education groups.
• Launch and refine programs such as the Campus Ambassador initiative and the National College Advertising Art Competition (大广赛).
• Organize the community content calendar, including workshops, online sessions, and campaigns.
• Facilitate communication across social channels to collect user feedback and improve the product experience.
• Manage end-to-end event logistics, including budgeting, vendor relations, and onsite coordination for roadshows and meetups.
• Collaborate with Product and Marketing departments to track performance metrics and refine engagement strategies.

Requirements

• Minimum 5 years of professional experience in community management, user growth, brand marketing, or event marketing.
• Demonstrated success in scaling engaged communities within internet platforms, education, or creator ecosystems.
• Expertise in managing complex, large-scale online and offline events from start to finish.
• Comprehensive knowledge of the Chinese social media landscape and local community platforms.
• Proven ability to manage stakeholders and drive cross-functional projects.
• Analytical proficiency in using data to measure and improve program performance.

Nice to have

• Experience using AI tools to assist in content creation, community operations, or event execution.
• Proficiency in English for effective collaboration with global teams.
• Prior experience managing campus partnerships or creator programs.

Skills & tools

• Community strategy development
• Event management and project planning
• Data analysis and performance tracking
• Stakeholder management
• Knowledge of China social media platforms

Practical notes

• The role is based at our Beijing hub.
• Breakfast and lunch are provided at the office.