CRM Casino Manager

About the role

As a , you will play a pivotal role in enhancing customer engagement and retention strategies within our online casino segment. You will be responsible for developing and implementing targeted campaigns that resonate with our diverse player base. Your analytical skills will be crucial in interpreting data to refine our CRM initiatives, ensuring that we deliver personalized experiences that drive player loyalty and satisfaction. This position is based in Athens, Attica, and offers a dynamic work environment where innovation and creativity are highly valued.

Key facts

What you'll do

• Design and execute comprehensive CRM strategies tailored specifically for our online casino offerings, focusing on player acquisition, retention, and reactivation.
• Analyze player data and behavior to identify trends and opportunities for targeted marketing initiatives, ensuring campaigns are data-driven and effective.
• Collaborate with cross-functional teams, including marketing, product, and analytics, to align CRM efforts with overall business objectives and enhance the player journey.
• Develop and manage a calendar of promotional activities, ensuring timely and relevant communication with players through various channels, including email, SMS, and in-app notifications.
• Monitor and report on the performance of CRM campaigns, utilizing key performance indicators (KPIs) to assess effectiveness and make data-informed adjustments.
• Implement A/B testing methodologies to optimize messaging and promotional offers, ensuring continuous improvement in campaign performance.
• Create and maintain detailed player segmentation strategies to deliver personalized content and offers that cater to the unique preferences of different player groups.
• Stay updated on industry trends and best practices in CRM and online gaming to ensure Campeon remains competitive and innovative in its approach.
• Lead and mentor a team of CRM specialists, fostering a collaborative environment that encourages professional growth and knowledge sharing.
• Manage budgets for CRM initiatives, ensuring efficient allocation of resources and maximizing return on investment (ROI).
• Develop and maintain strong relationships with external vendors and partners to enhance CRM capabilities and explore new opportunities for player engagement.
• Ensure compliance with all regulatory requirements and industry standards related to customer communications and data privacy.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• A minimum of 3 years of experience in CRM management, preferably within the online gaming or casino industry.
• Proven track record of developing and executing successful CRM strategies that drive player engagement and retention.
• Strong analytical skills with the ability to interpret complex data sets and translate insights into actionable strategies.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams.
• Proficiency in CRM software and tools, as well as data analysis platforms (e.g., Google Analytics, Tableau).
• Familiarity with email marketing platforms and automation tools.
• Strong project management skills, with the ability to manage multiple initiatives simultaneously and meet deadlines.
• Knowledge of regulatory requirements in the online gaming industry is a plus.
• Fluency in English; additional languages are an advantage.

Nice to have

• Experience in the online casino sector or a similar gaming environment.
• Familiarity with loyalty programs and gamification strategies.
• Previous experience in leading a team or managing direct reports.
• Understanding of customer journey mapping and user experience principles.
• Passion for gaming and a deep understanding of player behavior and preferences.

Skills & tools

• CRM software (e.g., Salesforce, HubSpot)
• Data analysis tools (e.g., Google Analytics, Excel)
• Email marketing platforms (e.g., Mailchimp, SendinBlue)
• Project management tools (e.g., Asana, Trello)
• A/B testing and optimization techniques

Practical notes

• This position is based in Athens, Attica, and may require occasional travel for industry events or conferences.
• The role may involve working outside of standard hours during peak promotional periods or special events.
• Candidates should be prepared to provide examples of previous CRM campaigns they have managed and their impact on player engagement and retention.

If you are a results-driven professional with a passion for online gaming and a knack for creating engaging customer experiences, we invite you to apply for the CRM Casino Manager position at Campeon. Join us in shaping the future of online gaming!