Paid Media Trainee

About the role

Cabify is seeking a Paid Media Trainee to join its global marketing team. This role involves supporting the team in launching, optimizing, and analyzing digital marketing campaigns. The ideal candidate will use an analytical mindset and practical judgment to ensure efficient and effective marketing investments.

Key facts

What you'll do

• Assist with the setup, launch, and daily optimization of campaigns across various platforms.
• Analyze campaign performance metrics such as CPA, CTR, and conversions to identify areas for improvement.
• Help prepare reports and presentations to communicate campaign insights and propose next steps.
• Collaborate with the marketing team, learning about different markets, customer segments (passengers, drivers, businesses), and marketing channels.

Requirements

• Recently completed a degree in Marketing, Advertising, Business Administration, Statistics, or Mathematics.
• Ability to sign an internship agreement with an educational institution.
• Some prior experience working with digital marketing platforms like Google, Meta, or TikTok.
• A strong affinity for data analysis and using tools like Sheets and Tableau.
• Demonstrates strong common sense and business logic, questioning inconsistencies and proposing solutions.
• Effective communication skills for presenting ideas and conclusions to the team.

Nice to have

• Completed a Digital Marketing Bootcamp.
• Knowledge of B2B campaigns and experience with LinkedIn.

Skills & tools

• Google Ads
• Meta Ads
• TikTok Ads
• LinkedIn Ads
• Google Sheets
• Tableau

Practical notes

• Cabify offers discounts for restaurants, shops, and gyms.
• A pet-friendly office with a dedicated pet room.
• All necessary work equipment provided.
• Cabify is an equal opportunity employer committed to diversity and inclusion.