Social Media & Community Lead

About the role

Bybit is on the lookout for an innovative leader to spearhead our social media and community initiatives across various regions. This role is responsible for crafting frameworks and establishing best practices that ensure our engagement is consistent and of high quality, ultimately enhancing our brand presence. You will play a crucial role in interpreting community feedback and transforming it into actionable business strategies that align with our goals. The position demands a proactive approach to defining governance structures that empower regional teams while maintaining brand coherence. You will act as the central point for driving community-led growth and digital engagement excellence. Success in this role will be measured by the health and expansion of our online communities. You will be instrumental in building a scalable function that can adapt to rapid market changes.

Key facts

What you'll do

• Formulate and execute a comprehensive strategy tailored for social media and community engagement, which includes governance structures and operational guidelines.
• Develop standardized procedures, playbooks, and best practices that empower regional teams to effectively implement social and community initiatives.
• Collect, analyze, and present community feedback, social listening insights, and customer sentiment data to guide business decisions.
• Create and implement strategies aimed at building brand trust and managing our online reputation in critical markets.
• Work closely with teams from Product, Marketing, PR, and Customer Experience to ensure that community insights are integrated into product launches and marketing campaigns.
• Provide training and support to regional teams through coaching, resource allocation, and structured campaign frameworks to improve execution quality.
• Establish key performance indicators and reporting systems to monitor community health, engagement levels, and the effectiveness of social media efforts.
• Identify opportunities for enhancing processes, tools, and resources to optimize collaboration between global and regional functions.
• Design and oversee community programs that foster meaningful user interactions and long-term loyalty.
• Leverage data to iterate on community strategies and ensure alignment with evolving market dynamics.
• Partner with creative teams to develop compelling content that resonates with diverse audience segments.
• Monitor competitor activities and industry trends to identify gaps and opportunities for differentiation.
• Facilitate cross-regional knowledge sharing to ensure the transfer of successful community initiatives.
• Act as the voice of the community internally to ensure customer perspectives influence high-level planning.
• Drive the adoption of new social platforms and tools that enhance reach and engagement.

Requirements

• At least 6 years of experience in social media, community management, digital marketing, or brand strategy, preferably in a fast-paced digital landscape.
• Proven track record of successfully leading social media and community initiatives on a regional or global scale across diverse markets.
• Comprehensive understanding of social listening tools, community engagement strategies, customer sentiment analysis, and online reputation management techniques.
• Experience in developing scalable frameworks, governance models, playbooks, and operational standards that drive results.
• Strong stakeholder management skills, with the ability to influence cross-functional teams and engage with senior leadership effectively.
• Excellent analytical, communication, and presentation abilities, with a knack for translating community insights into actionable business recommendations.
• Demonstrated ability to manage multiple priorities in a dynamic, high-growth environment.
• A deep commitment to fostering inclusive and engaging online communities.

Nice to have

• A strategic perspective on how social media and community engagement can drive brand, product, and overall business growth.
• A passion for customer engagement and a commitment to nurturing trusted online communities.
• Highly collaborative, with the capability to influence stakeholders without direct authority across various teams.
• A data-driven mindset, comfortable making decisions based on metrics and insights.
• Ability to excel in a dynamic, high-growth environment and to build scalable functions from the ground up.

Practical notes

• Bybit provides a Study Growth Fund to support your professional development.
• There are ample opportunities for participating in internal events, global collaboration, and career advancement.
• The company offers internal mobility programs designed to facilitate career path development.
• This role is full-time and remote based in Europe or the Middle East.

Join Bybit and take the lead in shaping our social media and community strategies, driving engagement, and enhancing our brand's presence in the digital landscape. This is an to make a significant impact in a fast-evolving industry while working remotely from Europe or the Middle East. If you are about building communities and leveraging social media to foster engagement, we would love to hear from you.