Product Marketing Lead

About the role

You will own the end-to-end narrative and go-to-market strategy for Brex products, translating complex financial features into clear customer benefits. This role requires a hands-on builder who creates high-impact campaigns and assets while driving cross-functional alignment to accelerate adoption.

Key facts

What you'll do

• Define product positioning, messaging, and launch strategies for specific customer segments.
• Conduct customer research through direct feedback and sales call analysis to refine marketing strategy.
• Execute full-funnel campaigns that cover the entire customer lifecycle from initial acquisition to long-term retention.
• Produce marketing and sales collateral, including pitch decks, web pages, videos, and case studies.
• Collaborate with Sales Enablement to equip representatives with the resources needed to close deals.
• Coordinate with Brand, Design, and Events teams to develop keynote presentations and content experiences.
• Track initiative performance using data to iterate on strategies and meet business objectives.

Requirements

• 10+ years of experience in product marketing, preferably within fintech or B2B SaaS.
• 3+ years of experience managing teams or leading cross-functional strategic projects with executive leadership.
• Demonstrated ability to turn technical product features into customer-focused narratives.
• Strong creative instincts with the ability to provide actionable feedback on marketing assets.
• Expertise in mapping customer journeys, defining personas, and market segmentation.
• Ability to balance high-level strategy with tactical execution.
• Proficiency in using AI tools to enhance content creation and productivity.

Skills & tools

• Market segmentation and persona development
• Customer journey mapping
• Sales enablement and training
• Cross-functional project management
• AI-driven content and productivity tools

Practical notes

This position includes up to four weeks of fully remote work per year. Please be cautious of recruitment fraud; official communication from Brex will only originate from a brex.com email domain or LinkedIn.