Senior Global Event Marketing Manager

About the role

We are looking for a strategic leader to manage our global event portfolio, including flagship conferences and internal executive programs. You will shape our event infrastructure, define measurement frameworks, and drive business impact through high-touch experiences.

Key facts

What you'll do

• Lead the three-year strategy and roadmap for our Executive Program, covering audience segmentation, experience design, and go-to-market execution.
• Manage end-to-end production for our flagship external conferences and major internal events, such as Sales Kickoff and annual incentive trips.
• Partner with analytics teams to define KPIs and build dashboards for our owned events and over 200 regional programs.
• Develop and maintain global playbooks, vendor templates, and creative briefs to standardize operations and increase execution speed.
• Oversee event budgets, negotiate vendor contracts, and optimize spend across the portfolio.
• Source and manage external speakers and marquee talent.
• Collaborate with cross-functional partners in demand generation, creative, and communications to ensure alignment on event goals.

Requirements

• 8+ years of experience in event marketing and production within the B2B tech sector.
• Proven track record of managing budgets exceeding $5M.
• Experience designing and executing complex, multi-faceted event programs.
• Strong analytical skills with the ability to translate data into actionable strategy and ROI reporting.
• Proficiency in vendor negotiation, contract management, and project execution under tight deadlines.
• Ability to work from our San Francisco office.

Nice to have

• Experience managing digital or hybrid event components, including virtual attendee experiences and livestreaming.
• Background in building scalable processes and operational playbooks.
• Experience with high-touch executive or incentive program management.

Skills & tools

• Budget management and financial forecasting
• Event strategy and roadmap development
• Data analysis and KPI dashboarding
• Project management
• Vendor and talent negotiation
• Cross-functional stakeholder management

Practical notes

• Compensation: Base salary range of $103,000 to $150,000 per year.
• On Target Earnings (OTE): $117,000 to $173,000 per year, including bonus or commission.
• Benefits: Includes equity grants (RSUs), medical, dental, vision, life and disability insurance, retirement plans, and a yearly learning stipend.
• Hiring Process: Braze utilizes AI-assisted tools for application screening and administrative support. Candidates may request manual review or contest automated decisions by contacting talentdata.privacy@braze.com.