PLG Growth Marketing Manager

About the role

Branch Metrics is seeking a Growth Marketing Manager to oversee product-led initiatives that drive user acquisition and expansion. You will focus on optimizing the journey from initial discovery to long-term product adoption for our mobile linking and measurement platforms.

Key facts

What you'll do

• Design and execute experiments to improve conversion rates across the user lifecycle.
• Analyze product usage data to identify friction points and opportunities for growth.
• Collaborate with product and engineering teams to implement features that encourage self-serve adoption.
• Manage marketing campaigns that highlight the value of our deep linking and attribution tools.
• Monitor performance metrics to report on the efficacy of growth strategies.

Requirements

• Proven experience in a product-led growth environment.
• Ability to translate technical product data into actionable marketing strategies.
• Strong analytical background with experience in funnel optimization.
• Familiarity with mobile marketing ecosystems and attribution technology.

Skills & tools

• Data analysis and experimentation platforms.
• Product-led growth frameworks.
• Mobile attribution and deep linking concepts.
• Marketing automation and CRM software.