Field Marketing Manager, EMEA

About the role

Branch Metrics is looking for a Field Marketing Manager to drive regional growth and brand awareness across the EMEA market. You will design and execute localized marketing programs that connect our mobile measurement and deep linking solutions with target enterprise accounts.

Key facts

What you'll do

• Develop and manage field marketing campaigns tailored to the EMEA region to support sales pipeline goals.
• Organize and host regional events, trade shows, and executive roundtables to engage prospective clients.
• Collaborate with the broader marketing and sales teams to ensure regional messaging aligns with global strategy.
• Track and report on the performance of field activities to demonstrate return on investment.
• Manage regional marketing budgets and vendor relationships for event execution.

Requirements

• Proven experience in field marketing, specifically within the B2B SaaS or mobile technology sectors.
• Ability to travel within the EMEA region as required for event management.
• Strong understanding of the mobile ecosystem, including deep linking and attribution.
• Demonstrated success in managing large-scale events and integrated marketing campaigns.
• Excellent communication skills for coordinating with cross-functional stakeholders and external partners.

Skills & tools

• Event management software
• CRM platforms like Salesforce
• Marketing automation tools
• Data analysis and reporting software

Practical notes

• This role is based in London. Applicants must have the legal right to work in the United Kingdom.