Brand Designer

About the role

Blacksmith is seeking its first in-house Brand Designer to shape its visual identity. You will build upon an established brand foundation, evolving it across all platforms. This role involves translating complex technical ideas into compelling visuals for a developer audience.

Key facts

What you'll do

• Oversee blacksmith's visual and auditory presence across all external touchpoints, including the website, social media, events, presentations, and merchandise.
• Transform intricate technical concepts into engaging visuals that resonate with and build credibility among engineers.
• Develop a flexible visual system that supports multiple product lines and scales with new releases, rather than a static brand guide.
• Collaborate directly with founders and engineers on launch narratives, from initial story concepts to final assets for platforms like Hacker News, X, and the company blog.
• Deliver work quickly and iterate publicly, treating the brand as an evolving element alongside product development.
• Elevate the team's design standards, ensuring high quality even at a rapid pace.

Requirements

• A strong dedication to design polish and an understanding of what builds trust with developers.
• At least 5 years of experience in brand design, preferably within developer tools, infrastructure, or complex B2B product environments.
• A portfolio showcasing both systematic thinking and diverse work across web, motion, print, and presentations, with strong typography and layout.
• Demonstrated experience in creating or significantly developing a brand for a technical product, beyond just executing existing guidelines.
• The ability to clearly explain design choices and gain alignment from engineers and founders.
• Adaptability and comfort working in uncertain situations.
• A passion for prototyping, exploring multiple design options, and expertise in using agentic tools to accelerate this process.

Practical notes

• Benefits include medical, vision, and dental insurance, 401k matching, unlimited PTO, an annual offsite, early-exercise stock options, and 12 weeks of fully paid parental leave (US).