Regional Growth Manager
BinanceUkraineFull-time: Remote3w ago
MarketingGrowthremotecurated-jd
Job description
Regional Growth Manager at Binance.
About the role
You will oversee growth strategy for the CIS region, focusing on user acquisition and retention in a high-priority market. This position involves managing end-to-end campaigns and running experiments to improve performance metrics across the board.
Key facts
What you'll do
- Lead local growth projects and reactivation efforts to expand the user base.
- Develop and refine acquisition campaigns using business data and regional priorities.
- Run A/B tests and product experiments to uncover new growth avenues.
- Track performance indicators and turn analytical findings into operational improvements.
- Collaborate with CRM, product, content, and paid advertising departments to implement initiatives.
Requirements
- 5 years of professional experience in digital marketing, growth, performance, or product development within fintech, crypto, e-commerce, or mobile applications.
- Demonstrated history of managing full-cycle growth campaigns that delivered clear business results.
- Ability to analyze complex data sets to guide decision-making.
- Self-directed work style suitable for a high-speed environment.
- Practical experience with campaign optimization and experimentation frameworks.
- Native fluency in Ukrainian plus professional proficiency in English and Russian.
- Genuine interest in the fintech and cryptocurrency sectors.
Skills & tools
- A/B testing
- Growth marketing
- Performance analytics
- Lifecycle management
- User acquisition strategy
Practical notes
This is a remote position based in Kyiv. You will be expected to work across multiple internal departments to align growth activities with broader company goals.