Lifecycle & CRM - LATAM

About the role

This position focuses on enhancing user engagement and growth within the Latin American market. You will be responsible for developing and executing strategies to improve user activation, retention, and repeat engagement across our product suite.

Key facts

What you'll do

• Drive improvements in the new user journey by implementing product enhancements and personalized marketing efforts to increase activation and first-time transaction rates.
• Develop a structured system for managing user lifecycles and segments to boost engagement and encourage repeat transactions through programs, rewards, and other initiatives.
• Create and refine user referral programs to foster organic product expansion.
• Conduct A/B testing and segmentation to optimize operational efforts and resource deployment.
• Work with various departments to ensure the effective rollout of lifecycle marketing plans.
• Analyze data to identify trends, pinpoint challenges, and formulate solutions based on insights.
• Gain a deep understanding of our business unit products, including their features, user needs, and challenges.

Requirements

• Demonstrated success in growing user bases from inception or scaling them significantly, with a focus on retention, conversion, and repeat purchases.
• At least 7 years of experience in the internet sector, including over 3 years in senior user growth roles within transaction-oriented industries like e-commerce or fintech.
• Experience independently managing growth projects, operations, or campaigns using a systematic approach.
• Solid understanding of operational techniques such as A/B testing, funnel analysis, and custom strategy development.
• Familiarity with marketing automation platforms and tools.
• Strong analytical skills to build and refine data monitoring and analysis systems for user operations, identifying issues and proposing data-backed resolutions.
• Proficient in understanding different business unit products and user preferences.

Skills & tools

• Marketing automation platforms
• A/B testing
• Funnel analysis
• Data analysis

Practical notes

• Binance is committed to being an equal opportunity employer and values a diverse workforce.
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