GEO Strategist

About the role

This role focuses on establishing and enhancing Binance's visibility within AI-driven information retrieval systems. You will be instrumental in ensuring our brand and content are accurately represented and discoverable across major large language models. This position requires a deep understanding of how AI models process and cite web content.

Key facts

What you'll do

• Establish Binance's authoritative presence in AI-generated answers across leading LLMs.
• Develop and maintain structured data, knowledge graph signals, and essential text files to support AI content retrieval, including regional adaptations.
• Define and measure GEO as a distinct acquisition channel, tracking metrics like impressions and referral attribution, and create necessary measurement systems.
• Identify content needs arising from AI citation gaps and integrate GEO considerations into content, technical, and data workflows.
• Conduct regular testing of AI prompts and citation audits to monitor performance and identify any regressions.
• Analyze competitor positioning in AI search (Coinbase, Kraken, OKX, Bybit, Crypto.com) and translate insights into actionable strategies.
• Examine log and query data to understand AI crawler behavior, citation patterns, and content structure deficiencies.
• Monitor trends in GEO and AI search, including LLM retrieval, multimodal search, entity authority, and E-E-A-T for AI interfaces, and translate these into practical plans for the SEO team.

Requirements

• Possess 5-6+ years of practical SEO experience, including technical SEO at an enterprise level.
• Demonstrate a fundamental, mechanistic grasp of how LLMs retrieve, prioritize, and cite web content, including RAG architecture, retrieval and ranking signals, and citation behavior across models like ChatGPT, Perplexity, Gemini, and Claude. This is distinct from general prompting familiarity or basic tool usage.
• Proven capacity to independently define and lead a GEO/technical SEO strategy, rather than simply executing pre-defined tasks.
• Expertise in structured data, schema markup, entity-focused content architecture, and knowledge graph signals.
• Proficient in crawl and indexation processes, log file analysis, and using Python or SQL for large-scale data extraction.
• Experience in creating measurement frameworks and attribution models for channels lacking established tools.
• Experience working within a large, cross-functional organization (Content, Tech, Data, Compliance), not solely in an agency or individual contributor capacity.
• Prior experience in cryptocurrency, fintech, or another regulated or trust-sensitive industry is highly beneficial.

Nice to have

• None specified.

Skills & tools

• SEO
• Technical SEO
• LLM understanding
• Structured Data
• Knowledge Graphs
• Log File Analysis
• Python
• SQL
• Attribution Modeling

Practical notes

• This is a full-time role.
• Work arrangements may be remote or onsite, depending on business team needs.
• Binance is committed to equal employment opportunities and fostering a diverse workforce.
• By applying, you confirm you have read and agree to the Candidate Privacy Notice.