Seasoned Web3 marketer with more than 8 years of experience in strategic storytelling, technical marketing, and high-impact growth strategies for 160+ blockchain/Web3 projects. Expertise spans product positioning, go-to-market (GTM) and go-to-community (GTC) strategies and execution, ecosystem building, and fundraising for pre-seed and seed rounds. Proven track record guiding brands through exits and acquisitions, with current advisory roles for high-growth startups and product launches.
Satz Labs
Drove successful $3M pre-seed fundraising by leading investor engagement and pitch strategy. Spearheaded comprehensive rebranding and unified messaging. Developed digital presence strategy driving 10x+ audience reach within three months. Established strategic partnership ecosystem, achieving sustained month-on-month growth averaging over 200% in the first three months post-beta launch. Aligned GTM strategies and product positioning for market penetration and brand recall.
X8C
Achieved 13x revenue growth, scaling agency to 8-figure results by 2024. Led expansion of the agency’s service offering from 2 to 8, diversifying portfolio and capturing new market segments. Directed cross-functional teams executing 100+ campaigns and launches. Orchestrated global campaigns, driving 11M+ impressions in two years. Implemented lean operations, improving ROI and reducing costs by 40%. Launched and marketed 30+ IDOs, achieving industry-leading fundraising outcomes.
AmaZix
Directed and mentored teams totaling 45+ moderators; coordinated cross-platform engagement growth. Led global community initiatives for 150+ Web3 brands and clients, tailoring creative strategies to diverse platform needs. Engineered high-impact community campaigns that delivered transformative scaling, elevating flagship client engagement and retention.
Guided AITTPS from concept to successful acquisition during peak demand for Web3 AI solutions, underscoring product-market fit and strategic growth. Achieved full product life cycle from launch to exit, resulting in acquisition within six months. Advised on PMF, market messaging, and launch plan to maximize visibility and drive buyer interest.
Advising on strategic market positioning, branding and cohesive messaging, ecosystem adoption through strategic partnership development and targeted product GTM campaigns, and GTM planning for their core blockchain product.
Advise on PMF, modular tech architecture, UX prioritization, and product scope for Vristopay’s crypto/fiat wallet and card solution featuring real-time payments across fiat rails and crypto networks. Conduct strategic market research and provide insights to identify compliant technology partnerships and launch opportunities. Shape scalable product strategies, token integration, and GTM for staged multi-region expansion. Analyze and optimize product revenue streams, develop new lines, and advise on treasury management and blockchain solutions.