Director, Network Deployment

About the role

BetterUp's coaching network is one of our most differentiated assets - and its value depends entirely on how effectively we deploy it. The Director, Network Deployment owns that opportunity. This is a builder role: you're not inheriting a finished function, you're defining what it becomes. You will combine strategic ownership - packaging and pricing our coach deployment services, partnering with Sales and Customer Success, and setting the standard for deployment quality - with operational accountability for the administration infrastructure that keeps the network running. If you are energized by creating the playbook, not following it, this role is a direct reflection of that drive. You will define and lead the strategy for how BetterUp's coaching network is enabled to drive measurable partner outcomes, evolving the function from operational execution to a strategic services capability. This position offers the most intense and fulfilling years of your career, doing life-changing work in a fun, inventive, soulful culture that values deep thinking and human transformation.

Key facts

What you'll do

Coach Services Strategy & GTM Partnership

• Define and lead the strategy for how BetterUp's coaching network is enabled to drive measurable partner outcomes - evolving the function from operational execution to a strategic services capability.
• Build and maintain a scalable, commercially viable services offering that GTM can position and sell; ensure services are clearly scoped, priced, and tied to value.
• Serve as the primary expert and internal advisor on coach deployment strategy - partnering with Sales and Customer Success to ensure clients receive the right coaching resources for their population and objectives.
• Represent the voice of the client in internal conversations about coach deployment strategy, coach standards, and service design.

Coach Pool Architecture & Deployment Quality

• Own the standards and methodology for building high-quality, fit-for-purpose coach deployment strategies.
• Define quality standards for deployment health, including coach-member fit, activation rates, and client satisfaction; establish feedback loops that drive continuous improvement.
• Work cross-functionally with Coach Quality and Coach Intelligence to ensure deployment strategies are informed by coach performance data and network insights.

Network Administration Oversight

• Provide leadership and direction to the team responsible for coach onboarding, offboarding, and recruiting - ensuring these workflows are accurate, timely, and low-friction for coaches and internal stakeholders.
• Hold the function accountable to clear SLAs, process documentation, and scalable operating standards; escalate systemic issues to structural solutions.

Team Leadership & Operational Excellence

• Lead and develop a team of 3 - 4 specialists across deployment and network administration; set clear expectations, create space for growth, and build toward the skill profile needed for success.
• Identify automation and AI opportunities within the function; partner with engineering and operations peers to reduce manual coordination and increase team leverage.
• Build the reporting and visibility infrastructure that makes deployment health legible - to your team, to partner-facing colleagues, and to leadership.

Requirements

• 7+ years in client-facing delivery, operations, or strategy roles; background in management consulting (Engagement Manager or equivalent), enterprise customer success, or a comparable environment where you owned complex client outcomes.
• Demonstrated ability to build operational infrastructure - not just execute existing playbooks, but design, institutionalize, and improve them.
• Experience leading cross-functional initiatives and influencing stakeholders without direct authority; you must be comfortable navigating ambiguity and driving outcomes in a matrixed environment.
• Track record of partnering with Sales and Customer Success to design, launch, and optimize client offerings; you understand how commercial teams think and operate.
• Exceptional written and verbal communication skills; you can synthesize complex information into clear, actionable recommendations for diverse audiences.
• High comfort with data and metrics; you use insights to prioritize initiatives, measure impact, and iterate based on evidence.
• Strong judgment and discretion; you handle sensitive information with care and maintain professionalism in challenging situations.
• Ownership mindset; you take initiative, follow through on commitments, and act as a force multiplier for the entire organization.

Nice to have

• Experience managing teams that include direct reports; background developing people through feedback and coaching is a significant advantage.
• Familiarity with coaching as a discipline and the role of coach development in driving client outcomes.

Practical notes

We are a hybrid company with a focus on in-person collaboration when necessary. Employees are expected to be available to work from one of our office hubs at least two days per week, or eight days per month. Our US hub locations include: Austin, TX; New York City, NY; San Francisco, CA; and the Washington, DC metro area. If this is a role based in Europe, our Europe hub locations are London, UK and Amsterdam, NL. Please ensure you can realistically commit to this structure before applying.