Brand Designer

About the role

Baseten provides infrastructure for AI companies like Cursor, Notion, and Writer to run models in production. We are looking for a designer to define our visual identity and manage brand projects as we scale following our recent funding.

Key facts

What you'll do

• Manage brand campaigns spanning digital, event, and out-of-home channels.
• Coordinate with product marketing and engineering teams for major product releases.
• Translate technical concepts into accessible visual narratives.
• Develop and maintain a scalable visual design system.
• Manage projects from initial concept to final execution.
• Build out our employer brand and influence the candidate experience.
• Maintain high design standards across all customer-facing touchpoints.

Requirements

• A portfolio demonstrating high-level visual craft and precision.
• Ability to build design systems rather than just individual assets.
• Experience leading cross-functional projects independently.
• Skill in communicating complex technical ideas clearly.
• A collaborative approach and the ability to articulate design decisions.

Nice to have

• Proficiency in motion design and animation.
• Background in designing for developer-focused or technical products.

Skills & tools

• Visual identity design
• Brand system development
• Project management
• Cross-functional collaboration
• Motion design (preferred)

Practical notes

Benefits include full coverage for medical, dental, and vision insurance for employees and their dependents. We offer a flexible PTO policy, a company-wide winter break, paid parental leave, a 401(k) plan, and a fertility and family-building stipend via Carrot. Baseten is an equal opportunity employer and complies with the San Francisco Fair Chance Ordinance.