Ayush Roy

Pivoted earlier model of MyFojo App to WA Delivery Commerce leading to 200% growth in ARR with direct P&L accountability & growth
Optimized unit economics across 3 departments which stabilized the burn rate from 200% to 66% in the current financial year
Created upsell framework converting basic WA ordering customers to full-stack platform users with 2-3 clear upgrade paths
Developed 5-year financial projections modeling path to ₹331Cr revenue by 2030 with clear break-even at Quarter 2 of FY 2027
Built positioning strategy around zero-commission value proposition vs 30-40% aggregator fees saving restaurants ₹15- 20L annually

Advise CEO on acquiring the first 5,000 customers while executing ATL & BTL campaigns, sales & operational initiatives
Detailed business plan readiness leveraged for fundraising (pre-seed: $700000) and maintaining investor relationship during QBRs
Business Head of Sales & Customer Support Department for the 3 million B2C business and targeted scale-up to 50 million
Built a 10+ strong cross-functional team in sales, marketing, customer support, administration and human resources department
Delivered 30% revenue expanding through sales, channel partners and customer support while reducing the CAC by 36% in one quarter
Implemented SEO strategies (KEO & ASO) to drive significant growth in the click-through rate, to increase the app installs & FD investment
Implementing 6 banks integration and product features like SIP of FDs & Tax-Saver Deposits for a better FD booking experience

Utilized structured feedback to identify pain points, then applied the COPE methodology alongside platform restructuring, resulting in a 14% increase in headless CMS product adoption
Applied industry benchmarking and engagement rate analysis through Hootsuite to optimize content strategies, achieving an 18% increase in marketing ROI through targeted campaigns

Experienced in campaign strategy, fundraising, influencer
collaboration and social media management
Increased the income by 20% by administrating fundraising
communications for the state election campaign
Developed and managed corporate communications strategies
and programs with 10 Non-Governmental Organizations

Led across 2 GTM product strategies in the
insurance domain with a team of 8

Drove 0→1 ideas from whiteboard → execution →
scale. Owned outcomes — revenue, growth, new
bets, efficiency

Collaborated with marketing and product teams
on the channel modeling of the competitors

Redesigned the network functionality of media
professionals to plan and execute campaigns

Project Head of a five-member team delivering
market research on collaboration methodologies
between Indian startups and corporations