Luis Arturo ROJAS BROCA

Drove the adoption and optimisation of Salesforce solutions for high-value clients in the financial and telecommunications sectors, managing strategic executive relationships to strengthen long-term partnerships. Leveraged expertise in Financial Services Cloud and Communications Cloud to streamline operations, align technology with business objectives, and ensure digital transformation investments delivered sustainable impact. ⬧ Generated $600,000 potential expansion and long-term value by developing a trusted relationship with a Fortune 500 financial customer, aligning platform capabilities with business objectives, and implementing tailored enablement initiatives that boosted operational efficiency and accelerated time to market. ⬧ Secured $800,000 expansion and minimised churn by leading strategic Quarterly Business Reviews with Sales and internal teams for a key financial client, demonstrating measurable value to the CIO and addressing evolving customer needs proactively. ⬧ Drove $850,000 expansion and delivered measurable ROI by managing end-to-end customer relationships for a major hotel chain, coordinating cross-functional teams to ensure a smooth Go-Live, and securing executive sponsorship through an impactful QBR.

Specialised in building strong technical relationships with strategic telecommunications clients, ensuring operational excellence, scalability, and long-term value realisation. Leveraged technical expertise and process optimisation to drive adoption, streamline operations, and secure enterprise-wide partnerships. ⬧ Secured $500,000 in expansion opportunities by implementing a scalable Salesforce adoption framework for over 15,000 users at a major mobile provider in Colombia, ensuring sustained value from the investment. ⬧ Reduced case resolution time by 34% and boosted customer satisfaction by designing and executing personalised success plans, coordinating support teams, and optimising operational processes for a strategic telecom customer.

Led strategic customer relationships and drove business growth by ensuring successful adoption and value realisation of Salesforce investments. Focused on aligning customer goals with tailored solutions and fostering long-term partnerships that delivered measurable impact. ⬧ Achieved executive and board-level buy-in for organisational change by leveraging Salesforce and Prosci change management methodologies, enabling enterprise-wide adoption of a new vision. ⬧ Generated $7M in new business and $1M in renewals by resolving critical technical issues and addressing knowledge gaps for the biggest telecommunications company in Colombia. ⬧ Expanded footprint by $600,000 through best-practice enablement in project management and governance, strengthening executive-level partnerships.

Drove customer retention and growth by ensuring clients maximised the value of their Salesforce investment. Built strong partnerships, improved adoption, and applied data-driven strategies to deliver measurable business outcomes. ⬧ Secured $600,000 renewal and unlocked $300,000 in expansion by repositioning Salesforce from vendor to strategic partner, highlighting tangible business outcomes and ROI. ⬧ Improved renewal success by focusing efforts on high-impact accounts through a KPI-driven dashboard that prioritised the 20% of customers representing 80% of renewal goals.

Managed a portfolio of SMB clients, driving Salesforce adoption, renewals, and long-term growth through tailored enablement and strong relationship management. ⬧ Enabled 120+ new customers to go live successfully by leading on-site onboarding sessions focused on governance, change management, and partner best practices. ⬧ Achieved 87% renewal rate by partnering with Sales and Renewals to proactively address adoption challenges, strengthening retention across the SMB segment.