Andrey Aksenov
Growth and partnerships professional with deep expertise in Web3, DeFi, and AI-driven products. Over 5 years of hands-on experience launching ecosystems, driving user acquisition, leading integrations, and scaling products from early-stage to high-impact market presence. Skilled in building GTM strategies, managing partnerships, shaping product direction, and driving community growth across multiple platforms. Passionate about DeFi, agentic economy, and the evolution of next-gen DeFi products. Proven track record of delivering measurable growth, executing complex BD pipelines, and aligning marketing, product, and engineering teams around clear results.
Experience
Growth Lead
AI-Powered DEX by Algebra Labs
•Lead growth strategy for MAIN - the DEX for Agentic Economy built on Algebra infrastructure. •Define and execute end-to-end GTM for Alpha, Closed, and Public Testnet phases (including referral mechanics, onboarding funnels, and user journeys). •Help shape product vision and create product concepts across core features and new modules. •GTM plans for ecosystem expansion across multiple networks •Build and manage BD pipeline with leading AI and DeFi partners •Develop partner integration plans, technical scopes, use cases, and value propositions for network foundations. •Create documentation, product briefs, feature requirements, designer tasks, and mockups for cross-functional teams. •Strategy creation for user acquisition and onboarding for early adopters, testers, and builders. •Collaborated closely with design and development teams on the full scope of platform pages and UI/UX, including structure, content, user journeys, and iterative design improvements across the entire product. •Lead narrative building around DEXAI and AI-agent economy; create materials for partners, investors, and networks.
Prediction Market Lead
TONCO
•Worked on launching and promoting prediction markets on TONCO. •Built marketing strategies to attract users and drive participation in TONCO prediction markets. •Focused on bringing new users into the product through targeted campaigns and ecosystem visibility. •Led collaborations with other projects to launch new prediction markets on TONCO. •Helped expand TONCO’s market offering by sourcing and coordinating external partnerships
Senior Marketing Manager & Strategic Partnerships Manager
Rubic
•Forged partnerships with 50+ ecosystems (Ethereum, Arbitrum, zkSync, Berachain, EVM L2s, BTC L2s and Non-EVM chains). •Created strategies to bring more than 200k UAW on Testnets. •Spearheaded community growth: Discord (700 ’ 30k), Telegram (1k ’ 9k), Reddit (0 ’ 11k+). •Ran major campaigns attracting 150,000+ participants in Mainnets. •Developed B2B offers and integrated new partners. •Produced content including videos, AMA recaps, updates, and promotional materials. •Acted as CMO, aligning marketing efforts with business goals. •Created analytical materials for the project's core decisions.
Marketing Manager
DEX with Concentrated Liquidity on Kakarot
•Designed and executed user engagement strategies. •Managed community events and campaign performance.
Marketing Manager
Tonco
•Directed marketing initiatives to enhance platform visibility. •Coordinated content creation and community management. •Co-marketing and collaborations
Education
ITMO University
•Focus: Blockchain ecosystems, startup development, and innovative product strategies.
Saint-Petersburg State Economic University (SPSEU)
•Graduated with Honours (GPA: 90). •Balanced academic excellence with full-time professional responsibilities.
Skills
Accomplishments
Rubic
•Scaled Discord community from 700 to 30,375 members and Telegram from 1,000 to 9,234, driving over $50M in monthly trading volume through CEX listings. •Forged 20+ blockchain partnerships with Ethereum, Solana, and Arbitrum, along with 25+ cross-chain campaigns, resulting in a 100-150% increase in swaps. •Led viral marketing campaigns with over 100,000 participants, including Rubic Birthday (20,000+ participants) and Partner Campaigns (50,000+ participants). •Launched Swap2Earn initiative, resulting in a 40% increase in user retention, and introduced Rubic Governance System. •Authored B2B strategies adopted by over 30 dApps, achieving a 200% revenue increase through effective crypto-user acquisition.
MAIN
•Helped grow MAIN testnet traction from 0 to 20,000+ applications, building early demand and ecosystem awareness. •Designed and improved core product flows and UX, helping shape the user journey across the platform. •Secured and managed collaborations with Surf.AI, HeyElsa, Synth, Cookie3, and Layer3 to strengthen ecosystem reach and product visibility. •Hosted AMA sessions with partners, supporting community engagement and narrative building during the testnet stage. •Led PR strategy during the testnet phase, helping position MAIN as an emerging DeFAI project. •Managed KITE and SKALE deployments, including UI/UX coordination and branding alignment. •Built relationships with 10+ chains around MAIN’s launch as a AI-focused DEX. •Owned and executed the SMM strategy, driving awareness and communication across channels.