Andrey Aksenov
I build growth, partnerships, and go-to-market for DeFi products — from 0 → traction. Over the past 5+ years, I’ve worked across cross-chain infrastructure, DEXs, and emerging AI x DeFi products. My focus has always been the same: turning early-stage products into something users actually use.
Experience
Growth Lead
AI-Powered DEX by Algebra Labs
- Lead growth strategy for MAIN - the DEX for Agentic Economy built on Algebra infrastructure.
- Define and execute end-to-end GTM for Alpha, Closed, and Public Testnet phases (including referral mechanics, onboarding funnels, and user journeys).
- Help shape product vision and create product concepts across core features and new modules.
- GTM plans for ecosystem expansion across multiple networks
- Build and manage BD pipeline with leading AI and DeFi partners
- Develop partner integration plans, technical scopes, use cases, and value propositions for network foundations.
- Create documentation, product briefs, feature requirements, designer tasks, and mockups for cross-functional teams.
- Strategy creation for user acquisition and onboarding for early adopters, testers, and builders.
- Collaborated closely with design and development teams on the full scope of platform pages and UI/UX, including structure, content, user journeys, and iterative design improvements across the entire product.
- Lead narrative building around DEXAI and AI-agent economy; create materials for partners, investors, and networks.
Prediction Market Lead
TONCO
- Worked on launching and promoting prediction markets on TONCO.
- Built marketing strategies to attract users and drive participation in TONCO prediction markets.
- Focused on bringing new users into the product through targeted campaigns and ecosystem visibility.
- Led collaborations with other projects to launch new prediction markets on TONCO.
- Helped expand TONCO’s market offering by sourcing and coordinating external partnerships
Senior Marketing Manager & Strategic Partnerships Manager
Rubic
- Forged partnerships with 50+ ecosystems (Ethereum, Arbitrum, zk Sync, Berachain, EVM L2s, BTC L2s and Non-EVM chains).
- Created strategies to bring more than 200k UAW on Testnets.
- Spearheaded community growth: Discord (700 ’ 30k), Telegram (1k ’ 9k), Reddit (0 ’ 11k+).
- Ran major campaigns attracting 150,000+ participants in Mainnets.
- Developed B2B offers and integrated new partners.
- Produced content including videos, AMA recaps, updates, and promotional materials.
- Acted as CMO, aligning marketing efforts with business goals.
- Created analytical materials for the project's core decisions.
Marketing Manager
DEX with Concentrated Liquidity on Kakarot
- Designed and executed user engagement strategies.
- Managed community events and campaign performance.
Marketing Manager
Tonco
- Directed marketing initiatives to enhance platform visibility.
- Coordinated content creation and community management.
- Co-marketing and collaborations
Education
ITMO University
•Focus: Blockchain ecosystems, startup development, and innovative product strategies.
Saint-Petersburg State Economic University (SPSEU)
- Graduated with Honours (GPA: 90).
- Balanced academic excellence with full-time professional responsibilities.
Skills
MarketingGrowthResearchsAnalyticsPartnershipsAMA sessions
Accomplishments
Rubic
Senior Marketing Manager
•Scaled Discord community from 700 to 30,375 members and Telegram from 1,000 to 9,234, driving over $50M in monthly trading volume through CEX listings. •Forged 20+ blockchain partnerships with Ethereum, Solana, and Arbitrum, along with 25+ cross-chain campaigns, resulting in a 100-150% increase in swaps. •Led viral marketing campaigns with over 100,000 participants, including Rubic Birthday (20,000+ participants) and Partner Campaigns (50,000+ participants). •Launched Swap2Earn initiative, resulting in a 40% increase in user retention, and introduced Rubic Governance System. •Authored B2B strategies adopted by over 30 dApps, achieving a 200% revenue increase through effective crypto-user acquisition.
MAIN
Growth Lead
- Helped grow MAIN testnet traction from 0 to 20,000+ applications, building early demand and ecosystem awareness.
- Designed and improved core product flows and UX, helping shape the user journey across the platform.
- Secured and managed collaborations with Surf.AI, HeyElsa, Synth, Cookie3, and Layer3 to strengthen ecosystem reach and product visibility.
- Hosted AMA sessions with partners, supporting community engagement and narrative building during the testnet stage.
- Led PR strategy during the testnet phase, helping position MAIN as an emerging DeFAI project.
- Managed KITE and SKALE deployments, including UI/UX coordination and branding alignment.
- Built relationships with 10+ chains around MAIN’s launch as a AI-focused DEX.
- Owned and executed the SMM strategy, driving awareness and communication across channels.