Alex Tran
Operations & Product Strategist with 6+ years of experience across GameFi, Web3 Launchpads, AI-driven platforms, and Casual Gaming. Led full product lifecycles for blockchain-integrated games on SEI Network, designed tokenomics frameworks for 8-figure FDV projects, and scaled communities to 100,000+ members. Proven track record in launching 10+ IDOs, driving 50,000+ users and 1M+ on-chain transactions, and growing DAU from 900 to 10,000 through data-driven game economy optimization. Strong cross-functional leader bridging Game Dev, Blockchain, and Marketing teams.
Experience
Project Manager
Vietbros
Remote (Ha Noi)
Managed full product lifecycle from concept to launch to live operations for 4 blockchain-integrated games deployed on SEI EVM Mainnet. Designed core gameplay mechanics, progression systems, and monetization loops; structured in-game economy balancing (Gold, Premium Currency, NFT, Token). Led SEI Network integration including smart contract deployment, wallet architecture, USDC payment flows, and on-chain activity tracking. Oversaw cross-functional execution between Game Dev, Blockchain, and Marketing; monitored KPIs: DAU, retention, ARPDAU, transaction volume.
Operations Lead
TechFarm Holding
Ho Chi Minh City
Designed business models and tokenomics frameworks for multiple products; built whitepapers and product architecture documents. Executed 10+ IDO/token sale deployments; highest project FDV reached ~$80M; grew community to 100,000+ members. Scaled AI-driven SocialFi platform to 50,000+ users and 1M+ on-chain transactions; token listing reached ~$80M market cap, validating product-market fit. Analyzed DAU, retention, monetization, and token metrics; reported strategic insights directly to Board of Directors.
Content Marketing & Community Manager
GOSU Corporation
Hue, Vietnam
Managed domestic and global MMORPG communities; planned product launch campaigns and social growth strategies across Facebook, YouTube, and TikTok. Organized online events and retention activities; optimized performance metrics across social platforms.
Education
University of Education, Hue University
Bachelor's Degree
GPA: 3.41
Skills
Key Projects
Dragon Land | My Guardian Base (SEI Network Grant)
Project Manager - Blockchain games deployed on SEI EVM Mainnet
Delivered 2 blockchain-integrated games on SEI EVM Mainnet; architected gameplay mechanics aligned with on-chain interaction systems. Designed token utility, NFT integration, and USDC payment flows; built live-ops frameworks tied to blockchain engagement metrics.
Openpad
Operation Lead - Web3 multi-chain IDO launchpad platform
Architected IDO structure and token sale mechanics end-to-end; executed 10+ IDO launches with highest project FDV reaching ~$80M. Built community growth engine from scratch, scaling to 100,000+ members, driving launchpad adoption and token demand.
Mar3 AI
Operation Lead - AI-driven SocialFi campaign platform
Designed AI-driven SocialFi campaign model integrating on-chain incentives with social engagement mechanics. Achieved 50,000+ users and 1M+ on-chain transactions; token listing reached ~$80M market cap, proving scalable Web3 go-to-market strategy.
Hero Arena (GameFi + Traditional)
Operation Lead - Blockchain-integrated action RPG game
Led gameplay and token economy optimization; converted dual-token model to single-token system, reducing inflation. Increased DAU from 900 to 2,000 (GameFi phase); launched Free-to-Play version achieving ~30,000 installs and ~10,000 DAU.
Additional Information
Strategic & Product
Business Model Design, Tokenomics Architecture, Game Economy Balancing, Growth Strategy & Airdrop Design, Launchpad Structuring, Product Roadmap Planning
Web3 & Blockchain
IDO & Token Launch, NFT Campaign Deployment, On-chain Activity Strategy, Community Token Incentive Design, Smart Contract Coordination
Gaming
Game Design, Level & Mechanic Design, Economy Balancing, QA Testing, Quality Control, Live-Ops Management
Data & Operations
DAU / Retention Analysis, Monetization Optimization, Campaign Performance Tracking, CMS & Admin Operations
Tools
Notion, Figma, Google Analytics, CMS Admin, Claude AI, Codex, Adobe Creative Suite, CapCut