Alexandra Belokopytova

GTM Strategy: Led the end-to-market strategy for high-leverage educational products, achieving a 20% increase in corporate segment penetration. Portfolio Narrative: Developed a unified value proposition for diverse product lines (IELTS, TOEFL, Corporate training), aligning messaging across B2B and B2C channels.

Cross-functional Leadership: Collaborated with academic heads to shape product roadmaps based on market research and competitive intelligence. Sales Enablement: Created pitch decks and sales toolkits that empowered the business development team to win large-scale corporate contracts.

API Platform Launch: Owned the go-to-market execution for a marketspace launch, focusing on developer integration and platform scalability. Product Strategy: Translated complex technical requirements into clear product roadmaps, managing the full lifecycle from discovery to implementation.

Marketing Support: Partnered with the marketing team to create technical content and documentation for a developer-centric audience. Data Analytics: Utilized Python and SQL to analyze user behavior and funnel conversion, driving iterative product improvements on a weekly cadence.

Growth Strategy: Developed and implemented a comprehensive GTM framework for an emerging tech startup, focusing on rapid market entry and brand reach. Strategic Partnerships: Collaborated with media partners and industry associations to drive joint launches and increase brand authority.

Executive Collaboration: Worked directly with the Managing Director to align commercial execution with long-term product vision.

Conduct and organize special meetings,conferences, seminars, training sessions etc Conduct regular reviews to monitor the project progression; Identify the risks/issues and follow up on the mitigations and resolutions; Ensure project delivery on-time and on-quality; Communicate project status, risks/issues and resolutions with project stakeholders

Lead loyalty program for partners on Russian market introduce Palo Alto networks on Russian market and managing activities Lead organization of partner conference for main partners Support Netapp,Juniper,Aruba,Arista etc. on Russian market with marketing budgets

Consumer Insights: Led large-scale quantitative and qualitative research projects for Fortune 500 clients (Coca-Cola, Unilever, L’Oreal), providing the data-driven foundation for their product strategies. Project Management: Managed complex project plans, ensuring on-time delivery while mitigating risks in a high-pressure, matrix organization.

Stakeholder Management: Communicated research risks, opportunities, and resolutions to executive stakeholders and international partners. Technical Research: Executed specialized research including NeuroFocus and Eye-Tracking to deeply understand consumer cognitive responses.