Alec Strasmore
Social, influencer, and growth leader with 10+ years of experience building creator ecosystems, scaling content-driven brands, and translating audience attention into measurable business outcomes. Proven track record of leading cross-functional social and creative teams, developing high-performing content strategies, and driving full-funnel impact across awareness, engagement, and conversion. Deeply fluent in the creator economy with hands-on experience integrating AI into content, workflow, and performance systems to increase output, speed, and effectiveness.
Experience
Head of Influencer
Zoo Marketing (Bet Panda)
Remote
- Own influencer partnership strategy across TikTok, Instagram, and streaming, balancing volume, quality, and budget efficiency
- Lead contract negotiations and build scalable deal structures, outreach messaging, and contracting templates
- Oversee full influencer pipeline (sourcing → outreach → contracting → posting → reporting) through management of Influencer Buyer
- Identify and begin building a high-fit creator roster based on trends, performance signals, and audience alignment
- Hire and manage Virtual Assistants to support content operations, tracking systems, and delivery workflows
- Manage campaign budgets, ensure compliance across all content, and coordinate distribution with clipping + theme page teams
Consulting Head of Ecosystem
Enigma Fund (Multihopper)
Remote
- Owned social and influencer-led growth strategy, managing content direction, creator engagement, and distribution across platforms
- Built and scaled affiliate and referral programs driving user acquisition and community engagement
- Led content lifecycle from ideation to execution to performance analysis, continuously iterating based on data insights
- Translated campaign performance into actionable strategy, improving engagement and conversion efficiency
- Integrated AI tools into content and growth workflows, accelerating production speed and enabling rapid creative testing
SVP, Strategic Partnerships & IP
Replikant Studio
Los Angeles CA
- Led cross-functional initiatives across partnerships, content, and product to align brand storytelling with audience growth and engagement
- Built and scaled partnership pipelines across entertainment, education, and consumer-facing experiences
- Directed go-to-market strategy including content positioning, creator integrations, and campaign execution
- Collaborated with creative and production teams to guide content output, ensuring consistency in voice, quality, and audience resonance
- Developed co-marketing initiatives with major IP brands to expand reach across social and creator channels
- Structured partnerships reaching 70,000+ schools, demonstrating ability to build trust-based, community-driven distribution
Principal Consultant
Epic Loot Labs
Remote
- Designed and executed influencer and partnership programs generating six-figure revenue across 25+ brand collaborations
- Increased creator onboarding conversion by 75% through funnel redesign, incentive optimization, and UX improvements
- Managed creator campaigns and relationships delivering recurring five-figure monthly revenue
- Developed creative briefs and guided content production across creators to align with performance and brand goals
- Implemented AI-assisted content workflows (scripting, iteration, testing), reducing production time and increasing output efficiency by 40%
- Advised brands on social strategy, creator partnerships, and performance-driven content systems
Early Advisor & Angel Investor
Woddle Baby
Remote
- Advised on early-stage brand positioning, messaging, and go-to-market strategy for a parenting-focused consumer product
- Shaped trust-first communication and product framing for new and expecting parents, emphasizing safety, clarity, and emotional connectivity
- Provided strategic guidance on creator partnerships and influencer-led growth within parenting and lifestyle communities
- Supported development of content strategy aligned with high-intent audiences, balancing education, trust-building, and conversion
- Contributed to early growth initiatives focused on building brand affinity and community among parents and caregivers
Head of Agency & Talent
ICON Agency
Los Angeles
- Led a roster of 75+ creators and managed partnerships across gaming and digital entertainment
- Drove $5M+ in brand partnership revenue through structured, repeatable influencer programs
- Managed creator relationships end-to-end, including negotiation, campaign execution, and long-term partnership development
- Collaborated with internal creative and production teams to ensure high-quality content aligned with brand standards
- Guided campaign strategy across awareness and conversion goals, aligning creator output with measurable business outcomes
- Mentored talent and internal stakeholders on content performance, positioning, and audience engagement
Consulting Digital Strategist
NOX Media
Remote
- Developed and directed short-form content strategies for major entertainment brands including Usher and ZBB
- Scripted and optimized platform-native content, increasing engagement by 65%
- Provided creative direction on content hooks, storytelling, and format optimization
- Translated brand messaging into culturally relevant content aligned with audience behavior and platform trends
Co-Creator, Arcade / Head of Influencer Relations
SUBNATION
Los Angeles
- Co-created a hybrid retail, content, and live experience platform at Fred Segal
- Led experiential creator activations and content programming, increasing influencer participation by 60%
- Built partnerships with major brands including Amazon, NASCAR, DC, and Mattel
- Developed content-driven experiences designed to deepen community engagement and brand connection
- Built and scaled influencer programs post-acquisition of XTRA Gaming
- Structured partnerships and campaigns with Razer, Alienware, and PUBG within 90 days
- Created and hosted a content series later acquired by Vizio
Strategic Initiatives, Office of the CEO
FaZe Clan
Los Angeles
- Supported executive strategy across content, IP expansion, and creator-led initiatives
- Conducted research and synthesized insights to inform growth and content strategy
- Assisted in evaluating opportunities across digital media, talent, and emerging platforms
Business Development Officer
Slip Stream (formerly Jingle Punks)
Los Angeles
- Pivoted the company toward creator-led content and digital distribution
- Identified and onboarded early creator talent aligned with emerging social platforms
- Supported go-to-market positioning for digital-native audiences
Day to Day Manager
Post Malone Management
Los Angeles
- Served as operational lead supporting a globally recognized artist across touring, brand partnerships, and business operations.
- Coordinated stakeholders across management, label, booking agents, and sponsors to execute high-value partnerships.
- Strategically aligned artist brand moments with beer culture, helping establish the foundation for a multi-year Budweiser partnership.
- Managed international touring logistics and live event coordination across multiple markets.
Education
California State University, Northridge
Bachelor of Arts
Skills
Influencer & Creator Program Strategy (gifted, affiliate, paid)Social & Content LeadershipCommunity Engagement & Brand AffinityFull-Funnel PerformanceCreative Direction & Brief DevelopmentAI-Driven Content Systems & Workflow OptimizationCross-Functional Team Leadership & DevelopmentPartnership Structuring & Talent Negotiation