Alec Strasmore
I’m a social, influencer, and growth leader with 10+ years of experience building creator ecosystems, scaling content-led brands, and translating audience attention into measurable business outcomes.
My work sits at the intersection of social strategy, creator partnerships, brand storytelling, performance marketing, and emerging technology. I’ve led cross-functional creative and social teams, built influencer and KOL programs from the ground up, and developed full-funnel strategies that drive awareness, engagement, acquisition, and conversion.
I’m deeply fluent in the creator economy and experienced in using AI to increase output, improve workflows, strengthen reporting, and build faster, more effective marketing systems.
Experience
Head of Influencer
Zoo Marketing (Betpanda)
Remote
- Built and operated BetPanda’s creator acquisition engine across streaming, social, Telegram, football, crypto, and iGaming communities, owning sourcing, negotiation, onboarding, tracking, reporting, and campaign operations.
- Managed a department of 3 contributors (creator managers, coordinators, and analysts)
- Scaled the creator/KOL program to 189 posts in 30 days, generating 9.77M+ views, 615K+ likes, 108K+ shares, 16K+ saves, 8.7K+ comments, and approximately €97.8K in earned media value.
- Increased creator campaign output by 800% period-over-period, while growing views 965%, likes 4,633%, shares 6,689%, saves 15,033%, and comments 2,195%.
- Onboarded and coordinated approved monthly recurring streamers with projected performance targets of approximately 200–300 FTDs per creator per month, supported by daily payouts, controlled top-ups, CPA/rev-share flexibility, and withdrawal limits.
- Supported World Cup creator planning across T1, T2, and T3 creator tiers, coordinating 60+ prospective KOLs and approximately 300+ planned campaign touchpoints.
- Built reporting frameworks across views, engagement, EMV, FTDs, sign-ups, GGR/NGR, creator spend, top-ups, and ROI per creator to give leadership clear visibility into creator performance.
Consulting Head of Ecosystem
Enigma Fund (Multihopper)
Remote
- Owned social and influencer-led growth strategy, managing content direction, creator engagement, and distribution across platforms
- Built and scaled affiliate and referral programs driving user acquisition and community engagement
- Led content lifecycle from ideation to execution to performance analysis, continuously iterating based on data insights
- Translated campaign performance into actionable strategy, improving engagement and conversion efficiency
- Integrated AI tools into content and growth workflows, accelerating production speed and enabling rapid creative testing
SVP, Strategic Partnerships & IP
Replikant Studio
Los Angeles CA
- Led cross-functional initiatives across partnerships, content, and product to align brand storytelling with audience growth and engagement
- Built and scaled partnership pipelines across entertainment, education, and consumer-facing experiences
- Directed go-to-market strategy including content positioning, creator integrations, and campaign execution
- Collaborated with creative and production teams to guide content output, ensuring consistency in voice, quality, and audience resonance
- Developed co-marketing initiatives with major IP brands to expand reach across social and creator channels
- Structured partnerships reaching 70,000+ schools, demonstrating ability to build trust-based, community-driven distribution
Principal Consultant
Epic Loot Labs
Remote
- Designed and executed influencer and partnership programs generating six-figure revenue across 25+ brand collaborations
- Increased creator onboarding conversion by 75% through funnel redesign, incentive optimization, and UX improvements
- Managed creator campaigns and relationships delivering recurring five-figure monthly revenue
- Developed creative briefs and guided content production across creators to align with performance and brand goals
- Implemented AI-assisted content workflows (scripting, iteration, testing), reducing production time and increasing output efficiency by 40%
- Advised brands on social strategy, creator partnerships, and performance-driven content systems
Early Advisor & Angel Investor
Woddle Baby
Remote
- Advised on early-stage brand positioning, messaging, and go-to-market strategy for a parenting-focused consumer product
- Shaped trust-first communication and product framing for new and expecting parents, emphasizing safety, clarity, and emotional connectivity
- Provided strategic guidance on creator partnerships and influencer-led growth within parenting and lifestyle communities
- Supported development of content strategy aligned with high-intent audiences, balancing education, trust-building, and conversion
- Contributed to early growth initiatives focused on building brand affinity and community among parents and caregivers
Head of Agency & Talent
ICON Agency
Los Angeles
- Led a roster of 75+ creators and managed partnerships across gaming and digital entertainment
- Drove $5M+ in brand partnership revenue through structured, repeatable influencer programs
- Managed creator relationships end-to-end, including negotiation, campaign execution, and long-term partnership development
- Collaborated with internal creative and production teams to ensure high-quality content aligned with brand standards
- Guided campaign strategy across awareness and conversion goals, aligning creator output with measurable business outcomes
- Mentored talent and internal stakeholders on content performance, positioning, and audience engagement
Consulting Digital Strategist
NOX Media
Remote
- Developed and directed short-form content strategies for major entertainment brands including Usher and ZBB
- Scripted and optimized platform-native content, increasing engagement by 65%
- Provided creative direction on content hooks, storytelling, and format optimization
- Translated brand messaging into culturally relevant content aligned with audience behavior and platform trends
Co-Creator, Arcade / Head of Influencer Relations
SUBNATION
Los Angeles
- Co-created a hybrid retail, content, and live experience platform at Fred Segal
- Led experiential creator activations and content programming, increasing influencer participation by 60%
- Built partnerships with major brands including Amazon, NASCAR, DC, and Mattel
- Developed content-driven experiences designed to deepen community engagement and brand connection
- Built and scaled influencer programs post-acquisition of XTRA Gaming
- Structured partnerships and campaigns with Razer, Alienware, and PUBG within 90 days
- Created and hosted a content series later acquired by Vizio
Strategic Initiatives, Office of the CEO
FaZe Clan
Los Angeles
- Supported executive strategy across content, IP expansion, and creator-led initiatives
- Conducted research and synthesized insights to inform growth and content strategy
- Assisted in evaluating opportunities across digital media, talent, and emerging platforms
Business Development Officer
Slip Stream (formerly Jingle Punks)
Los Angeles
- Pivoted the company toward creator-led content and digital distribution
- Identified and onboarded early creator talent aligned with emerging social platforms
- Supported go-to-market positioning for digital-native audiences
Day to Day Manager
Post Malone Management
Los Angeles
- Served as operational lead supporting a globally recognized artist across touring, brand partnerships, and business operations.
- Coordinated stakeholders across management, label, booking agents, and sponsors to execute high-value partnerships.
- Strategically aligned artist brand moments with beer culture, helping establish the foundation for a multi-year Budweiser partnership.
- Managed international touring logistics and live event coordination across multiple markets.
Education
California State University, Northridge
Bachelor of Arts
Skills
Influencer & Creator Program Strategy (gifted, affiliate, paid)Social & Content LeadershipCommunity Engagement & Brand AffinityFull-Funnel PerformanceCreative Direction & Brief DevelopmentAI-Driven Content Systems & Workflow OptimizationCross-Functional Team Leadership & DevelopmentPartnership Structuring & Talent Negotiation