Ajay Kumar Singh

Led the transformation of MAven into Medi Assist’s flagship member experience and digital claims platform, serving 6M+ insured members and driving engagement, retention, and digital adoption. Owned migration from the legacy portal to MAven, achieving a 200 bps Play Store rating uplift (4.2→ 4.4), sustaining a 4.7 App Store rating, and driving 17% organic user growth in five months. Redefined the digital claims journey via Guided Claim Submission and Claim ETA Transparency, reducing claim-related queries by 28% and improving satisfaction by 31%. Enhanced the eCard experience by adding email sharing, driving a 30% shift from downloads and reducing dependency on primary users in critical use cases. Led the launch of an NPS-backed healthcare wallet, enabling OPD/IP claim payments via retirement funds with secure OTP-based authorization, reducing out-of-pocket expenses. Launched AI-powered experiences (Proactive Claim Nudges, Smart Claim Tracker) using predictive signals to set outcome expectations and reduce disallowance-related grievances. Introduced personalized homepage experiences and event-based recommendations (maternity, surgery, wellness), improving engagement by 42% and daily active sessions by 33%.

Owned end-to-end product discovery, roadmap definition, and MVP launch for Fleet Management System (FMS) in a highly regulated, enterprise environment. Authored PRD with 36+ features, 30+ UI mockups, and end-to-end journeys across the product lifecycle. Defined and automated north-star and 36 supporting metrics, aligning teams around engagement and monetization; increased WAU by 60% and saved 100+ man-hours/month. Designed and launched 3-tier subscription pricing, optimizing adoption and revenue. Onboarded 100+ enterprise partners, achieving a 30% repeat purchase rate across core modules. Used 300k+ ride data points to identify 400+ EV charging locations and improve maintenance compliance by 40%, contributing to a 25–30% increase in service revenue.

Analyzed product funnels, engagement, and revenue metrics to inform growth, pricing & marketing strategies. Built dashboards tracking DAU, MAU, retention, and conversion; conducted cohort and customer segmentation analyses. Led A/B testing and UI optimizations, driving a 28% revenue increase MoM for the Career Power product.