Ajay Kumar Singh

Led the transformation of MAven into Medi Assist’s flagship member experience and digital claims platform, serving 6M+ insured members and driving engagement, retention, and digital adoption. Owned end-to-end SSO integrations for enterprise B2B customers, implementing SAML/Custom SSO flows for secure, seamless employee access to insurance claims. Improved digital claims journey (Guided Claim Submission & Claim ETA Transparency) and login journeys through UI & error-handling enhancements, reducing claims and login-related queries/call volume by 60–70%.

Owned migration from the legacy portal to MAven, achieving a 200 bps Play Store rating uplift (4.2→4.4), sustaining a 4.7 App Store rating, and driving 17% organic user growth in five months. Launched AI-powered experiences (Proactive Claim Nudges, Smart Claim Tracker) and Ask Policy to improve claim transparency and reduce grievances. Led the launch of an NPS-backed healthcare wallet, enabling OPD/IP claim payments via retirement funds with secure OTP-based authorization, reducing out-of-pocket expenses.

Led personalized homepage and event-based experiences (maternity, surgery, wellness), alongside eCard enhancements, reducing primary-user dependency and driving 62% higher engagement.

Owned end-to-end product discovery, roadmap definition, and MVP launch for Fleet Management System (FMS) in a highly regulated, enterprise environment. Authored PRD with 36+ features, 30+ UI mockups, and end-to-end journeys across the product lifecycle. Defined and automated north-star and 36 supporting metrics, aligning teams around engagement and monetization; increased WAU by 60% and saved 100+ man-hours/month.

Designed and launched 3-tier subscription pricing, optimizing adoption and revenue. Onboarded 100+ enterprise partners, achieving a 30% repeat purchase rate across core modules. Used 300k+ ride data points to identify 400+ EV charging locations and improve maintenance compliance by 40%, contributing to a 25–30% increase in service revenue.

Analyzed product funnels, engagement, and revenue to identify growth across pricing and marketing. Built dashboards for DAU, MAU, retention & conversion; analyzed cohorts & segments to identify trends. Led A/B testing and UI optimizations, driving a 28% MoM revenue increase for the Career Power product.