Senior Product Marketing Manager

About the role

Airwallex is seeking a Senior Product Marketing Manager to bridge the gap between customers, commercial teams, and product development. This role focuses on ensuring consistent and clear product positioning for our Payments suite, driving successful product launches and go-to-market strategies. You will be instrumental in translating complex product features into compelling value propositions for our global audience.

Key facts

What you'll do

• Develop a deep understanding of customer needs, competitor landscapes, and Airwallex's unique advantages to shape our value proposition.
• Collaborate with product, sales, and marketing teams to define, test, and refine global product positioning and messaging.
• Plan and execute effective product launch strategies across sales, marketing, pricing, and operations for new features and products.
• Create a compelling end-to-end customer journey across all touchpoints, including the website, emails, content, and presentations.
• Produce effective sales enablement materials to help commercial teams position, sell, and scale products.
• Utilize qualitative and quantitative insights from various channels, customers, and products to test hypotheses and make data-driven decisions.
• Work cross-functionally with global and regional strategy, product, sales, and marketing teams to achieve worldwide impact.

Requirements

• 7+ years of experience in product marketing, general marketing, or product strategy within a rapidly growing tech company.
• Bachelor's degree or equivalent practical experience.
• Proven experience collaborating with commercial and product teams to launch go-to-market campaigns that boost product adoption and usage.
• Excellent written and verbal communication skills, capable of simplifying complex concepts.
• Self-starter who can identify and prioritize opportunities, willing to delve deeply into assigned problems.
• Demonstrated ability to collaborate and drive impact across diverse cross-functional teams, including sales, operations, design, marketing, product, and data analytics.

Nice to have

• Background in Financial Services or Financial Technology.
• Experience building sales pipelines and scaling Enterprise businesses.

Skills & tools

• Product Marketing
• Go-to-Market Strategy
• Sales Enablement
• Data Analysis
• Cross-functional Collaboration

Practical notes

This is a hybrid role based in San Francisco, CA. Airwallex does not accept unsolicited resumes from recruiters unless a prior agreement is in place for specific open positions. All official communications will come from an @airwallex.com email address.