GTM Partnerships Manager

About the role

This role involves leading partner and field marketing efforts in Korea, establishing Airwallex's brand and customer acquisition strategy in this new market. You will define how Airwallex connects with Korean businesses, translating global objectives into local execution. This is the first Partner and Field Marketing Lead position in the region.

Key facts

What you'll do

• Build and expand key partner relationships to boost brand awareness and acquire new customers.
• Act as the local expert, adapting global messages and identifying unique growth opportunities for cultural and market relevance.
• Coordinate all marketing activities with cross-functional teams (Marketing, Sales, Corporate Affairs) to suit the Korean landscape.
• Develop and implement a lead generation strategy to support commercial team goals.
• Manage the full lifecycle of community partners, from outreach to onboarding, including foreign chambers and industry associations.
• Collaborate with e-commerce marketplaces and logistics platforms for co-marketing and shared problem-solving.
• Oversee local Korean industry associations to drive customer acquisition and revenue.
• Partner with commercial and marketing leadership to create an integrated Go-To-Market strategy for Korea.
• Provide insights on the competitive environment, product-market fit, and regulatory details.
• Localize global campaigns for the Korean market.
• Define and execute onshore brand-building and lead-generation events.
• Align with commercial and marketing leaders on GTM planning and provide feedback on marketing initiatives.
• Coordinate with Legal, Finance, and Operations for partner onboarding and manage the local marketing budget and reporting.

Requirements

• 7+ years of experience in partnership, marketing, or business development.
• Demonstrated experience leading complex negotiations for partner marketing initiatives.
• Experience working with relevant industry associations and bodies.
• Proven experience in event planning and management.
• Excellent communication skills for internal and external relationships.
• Strong analytical abilities.
• Bachelor's degree or equivalent.
• Fluent in both Korean and English, capable of presenting to global leadership and negotiating with local partners.

Nice to have

• Experience in negotiation and developing partnership proposals.
• Background in strategy/operations or working in tech or a fast-growing startup.

Skills & tools

• AI tools for smarter work and problem-solving.

Practical notes

• Airwallex does not request bank details, sensitive ID numbers, or payment during the application process.
• All official communication comes from an @airwallex.com email address.
• Apply only through careers.airwallex.com or the official LinkedIn page.
• Airwallex does not accept unsolicited resumes from recruiters without a prior agreement.