Performance Marketing Lead

About the role

Airtable's no-code platform helps over 500,000 organizations streamline their operations. Performance marketing is a critical driver of our growth, and this role will be instrumental in shaping its future. You will lead end-to-end paid acquisition strategies, from conceptualization to measurement, reporting directly to the Head of Growth Marketing.

Key facts

What you'll do

• Manage paid advertising campaigns across the entire customer journey, from initial awareness to final conversion, for both self-serve and enterprise segments.
• Develop and launch new acquisition initiatives, such as sponsorships and creator partnerships, and establish them as sustainable growth engines.
• Investigate and define Airtable's presence on emerging paid platforms, including AI-powered search and marketplaces.
• Enhance the post-click user experience, including landing pages, offers, and messaging, to maximize conversion rates for paid traffic.
• Integrate AI and automation into the team's operational framework.
• Collaborate with lifecycle marketing, web, GEO, and product teams to ensure a cohesive customer journey.
• Track and report on the full attribution of paid spend, connecting it to activation, conversion, and ultimately, revenue.

Requirements

• Minimum of 7 years of experience in performance marketing, growth marketing, or demand generation, preferably within B2B SaaS.
• Proven track record of building and scaling new marketing channels or programs from inception.
• Demonstrated experience using AI, automation, and agents in your own work and for building solutions.
• Deep, hands-on expertise in managing core paid channels like Google, Meta, LinkedIn, and Bing at scale.
• Ability to operate effectively in ambiguous environments, move quickly, and expand your responsibilities.
• Strong analytical skills and a preference for building in-house capabilities over relying on agencies.

Nice to have

• Experience managing substantial paid media budgets for both self-serve and enterprise customer segments.
• Experience establishing measurement or experimentation frameworks from scratch, or a strong understanding of their underlying principles.

Skills & tools

• Google Ads
• Meta Ads
• LinkedIn Ads
• Bing Ads

Practical notes

• Base salary range for San Francisco Bay Area, Seattle, New York City, and Los Angeles: $184,000 - $260,600 USD.
• Base salary range for all other locations (including remote): $166,000 - $234,800 USD.
• Total compensation includes benefits, restricted stock units, and potential incentive compensation.
• Airtable is an equal opportunity employer and is committed to diversity and inclusion.
• Information on applicant rights and accommodation requests is available.
• All official communication will come from an @airtable.com email address.