Principal Performance Marketing Specialist

About the role

Airalo is seeking a seasoned performance marketing expert to drive user acquisition for our mobile application. You will be responsible for developing and executing strategies that significantly expand our user base. This role requires a data-driven approach and a deep understanding of mobile app growth.

Key facts

What you'll do

Develop and implement the user acquisition strategy for Airalo, focusing on performance marketing channels.

Manage an annual performance marketing budget exceeding $20 million, including planning, tracking, and scaling initiatives.

Oversee paid performance marketing across channels such as Meta and Google UAC, managing campaign structure, audience selection, bidding, and optimization to achieve cost-per-install and cost-per-subscriber targets.

Conduct thorough performance analysis, providing weekly insights and actionable recommendations based on data.

Ensure meticulous campaign management, including naming conventions, quality assurance, structure, and budget allocation.

Collaborate with regional directors, data science, creative teams, product, and external agencies to identify and capitalize on growth opportunities.

Present monthly performance reviews to senior leadership, detailing campaign effectiveness and future plans.

Requirements

Possess at least 7 years of experience in performance marketing and user acquisition for mobile applications, preferably in competitive or large-scale environments.

Demonstrate extensive knowledge of Meta and Google UAC for app acquisition, along with other relevant performance marketing channels.

Have experience managing substantial budgets, ideally $20 million annually or equivalent, with a strong ability to forecast and pace spending.

Exhibit proficiency in managing relationships with stakeholders at director and vice president levels.

Possess strong analytical capabilities and a firm grasp of key performance indicators like CPI, CPS, CVR, CTR, CAC, and LTV.

Understand mobile attribution and iOS measurement complexities, including SKAN and privacy impacts.

Maintain exceptional attention to detail and a hands-on approach to campaign management.

Nice to have

Experience in the travel industry.

Skills & tools

Familiarity with mobile measurement partners such as Adjust.

Experience with data analysis tools like Looker and BigQuery.

Knowledge of experimentation and incrementality frameworks.

Practical notes

This role is fully remote. Airalo is an equal-opportunity employer.