Aimara García Cabezas

Global Bitcoin ecosystem spanning mining, wallets, payments, earning products, education, and rewards.

• Write cross-channel copy for a global Bitcoin ecosystem across product launches, CRM, social media, SEO content, community updates, educational content, and product communications.
• Translate complex crypto fintech and Bitcoin infrastructure concepts into clear, human messaging for crypto-native users, passive Bitcoin holders, and Web2 newcomers.
• Create and adapt copy across X, LinkedIn, Telegram, Discord, Reddit, CoinMarketCap, email, in-app, push notifications, blog, and product communications.
• Collaborate with creative leadership to turn campaign strategy, creative territories, and product positioning into narrative frameworks, messaging guardrails, and channel-ready copy.
• Built a practical Social Writing Playbook translating social strategy into channel-specific tone, structure, examples, checklists, and AI-assisted writing guidance.
• Support product storytelling for wallet, payments, earning products, Bitcoin education, mining, rewards, and ecosystem campaigns.
• Use AI-assisted workflows to accelerate ideation and drafting while protecting accuracy, tone, structure, and human judgment.
• Publish public-facing crypto education, product, and ecosystem content under an official GoMining author profile.

Bitcoin Infrastructure & Crypto Education | Feb 2025 – Aug 2025

• Created multi-platform copy and educational content for a Bitcoin infrastructure brand across social, blog, community, and product communication formats.
• Wrote long-form educational articles explaining Bitcoin, mining, crypto investing, charts, mining hardware, mining pools, and beginner-friendly crypto concepts.
• Translated complex topics such as Bitcoin mining, token mechanics, digital rewards, and user onboarding into clear, engaging copy for non-technical audiences.
• Supported product and ecosystem communications across community-facing, educational, and brand-aligned content.
• Adapted tone and structure across X, LinkedIn, Telegram, Discord, blog, and educational formats in collaboration with a content lead.

LATAM Web3, Fintech & Education Projects | Jan 2023 – Feb 2025

• Wrote essays, explainers, onboarding content, and educational materials focused on financial inclusion, stablecoin adoption, crypto literacy, and non-technical user onboarding.
• Helped translate complex Web3 and financial concepts into culturally aware, human-centered content for Spanish and English-speaking audiences.
• Brought a DEIBA-centered approach to storytelling, highlighting regional context, emotional clarity, and lived experience.

• Built Gnomai as a digital storytelling lab exploring the intersection of Web3 strategy, AI tooling, and human-centered communication.
• Created Alkim.ia, an AI-powered narrative assistant for creatives and founders.
• Designed GPT-driven education and branding tools for Latin American Web3 projects.
• Led research into identity, decentralization, resilient storytelling, and narrative systems.

• Co-led a decentralized platform focused on empowering Latin American women in Web3 through education, community, and visibility.
• Created content strategy around gender equity, blockchain literacy, and culturally relevant Web3 adoption.
• Wrote community-centered content that helped make blockchain topics more accessible and resonant for LATAM audiences.

• Produced research and educational content for Spanish-speaking audiences interested in blockchain and crypto.
• Participated in editorial planning for educational series focused on Web3 narratives, adoption, and regional context.
• Represented Latin American perspectives through outreach and education tailored to local needs and interests.

• Created educational materials and onboarding resources for women and newcomers entering Web3.
• Supported community strategy and engagement across a global, women-led crypto education initiative.
• Coordinated community events designed to bridge knowledge gaps and make Web3 more accessible.