Aheli Raychaudhuri

Leading the organic content and PR verticals and spearheading all content and public relations initiatives. Currently leading a team of marketers, managing the day-to-day execution of deliverables, and strategising monthly plans for public relations and various digital media channels. Responsible for pitching media coverage, organising relevant events, and maintaining effective communication with stakeholders.

Leading and managing a team of marketers, ensuring efficient and effective execution of daily tasks and deliverables. Developing and implementing monthly strategic plans for public relations and digital media initiatives, including SEO and blog content. Analysing and optimising content strategies to enhance brand visibility and engagement.

Identifying and pitching opportunities for media coverage and participation in relevant industry events. Building and maintaining relationships with media outlets, journalists, and industry influencers to secure positive coverage for the brand.

Built and fostered relationships between the company's senior management and journalists covering the cryptocurrency industry. Strategized PR narratives to enhance our brand visibility. Maintained relationships with media personnel by responding to their queries and pitching stories to them.

Built personal brand of the company's senior leadership, including CEO, CTO, and CMO Actively involved in content ideation and strategy Enhanced brand and leadership visibility across mediums, including through podcasts, videos, and traditional media.

Founding member for NFT project, "Girl With Secrets." Handled all the social media activity, and led conversations to create partnerships and enhance visibility. Created the content strategy for social media handles Created an in=house guide book for employees new to crypto and decentralized exchanges.

Played a pivotal role in brand determination for the company's various verticals Created PR narratives for the different products offered by the company Overseeing the creation, curation, and distribution of high-quality content across various platforms to support brand objectives and SEO goals. Ensuring all content is aligned with brand guidelines and resonates with target audiences.

Acting as the primary point of contact for internal and external stakeholders, ensuring clear and consistent communication. Collaborating with cross-functional teams to align PR and content initiatives with overall business goals.

One of the first news portal exclusively dedicated to the Indian crypto industry, I was instrumental in gathering news for our readers by keeping up with regulations (both Indian and international), government policies, etc. Attended conferences and networked with industry insiders, covered crypto- related scams, and created visibility for brands and exchanges offering crypto services in India.

Edited stories sent in by reporters from across the city and Gujarat by coordinating with bureaus across the state. Was in charge of designing city pages and coordinating with reporters to get the best details on the pages. Ideated on stories