Aheli Raychaudhuri

Led and mentored a cross-functional marketing team across content, communications, organic acquisition, and growth. Developed organic growth strategies spanning SEO, content marketing, PR, thought leadership, and digital channels. Led media relations and executive visibility initiatives, building relationships with journalists, KOLs, influencers, and ecosystem stakeholders.

Planned and executed industry events, partnerships, and community initiatives to strengthen brand visibility and positioning. Collaborated with leadership, product, and business teams to translate organizational objectives into marketing strategy. Owned content strategy and editorial direction across owned, earned, and shared channels.

Developed content strategy aligned with business objectives and target audiences. Conducted market research to identify Web3 trends, narratives, topics, and search opportunities. Produced content across blogs, articles, social media, newsletters, and digital channels. Collaborated with product, marketing, and design teams on content and campaigns.

Developed social media strategies, content calendars, audience segmentation, and campaign plans for Web3 clients. Led business development and client onboarding, including pitching services and negotiating commercial relationships.

Managed client relationships and coordinated campaign execution across creative and marketing teams. Tracked Web3 industry developments and ecosystem trends to inform client strategy.

Founded and operated a cryptocurrency publication, managing content, SEO, website, social media, audience growth, and commercial partnerships. Built SEO-driven editorial strategy and developed advertising and sponsored-content opportunities.

Led social media strategy and represented the NFT project as a public-facing spokesperson. Developed content and partnership strategies to build audience engagement and brand recognition.

Led Web3 content and campaign strategy across PR, social media, educational content, and marketing communications. Developed campaign-specific content strategies aligned with business objectives.

Led PR campaigns, media relations, and communications around company and product developments. Built relationships with Indian and international journalists, KOLs, and industry stakeholders. Led executive content and personal-brand strategy for senior leadership, including thought leadership and media opportunities.

The New Indian Express