Senior Marketing Data Analyst

About the role

AfterShip is seeking a Senior Marketing Data Analyst to transform complex datasets into growth strategies for our post-purchase SaaS platform. You will serve as the analytical lead for the marketing department, bridging the gap between raw data and actionable business decisions.

Key facts

What you'll do

• Build frameworks to measure the impact of brand campaigns and content marketing on organic and direct traffic.
• Map the end-to-end customer journey to identify and resolve conversion leakage points.
• Create behavioral customer segments to assist product marketing and creative teams with messaging.
• Define KPIs for new feature launches and track adoption rates to refine target personas.
• Architect and optimize the marketing data warehouse by managing data flow from ads, CRM, and product sources.
• Maintain a centralized dashboard that tracks performance marketing metrics alongside brand health and product engagement.

Requirements

• 7+ years of experience in marketing analytics, growth analytics, or data science, ideally in B2B SaaS or high-growth B2C.
• Proficiency in SQL, Tableau, and web analytics platforms such as GA4, Heap, or Amplitude.
• Experience with HubSpot CRM.
• Strong foundation in statistical concepts including regression, p-values, and confidence intervals.
• Ability to work across global time zones 2-3 times per week.
• Fluency in English.

Nice to have

• Fluency in Mandarin.

Skills & tools

• SQL
• Tableau
• GA4, Heap, Amplitude
• HubSpot
• Data warehousing and ETL pipeline management

Practical notes

• This is a remote-first role with flexible hours.
• Benefits include healthcare coverage from day one, retirement plans with company match, unlimited PTO, and annual learning and wellness stipends.
• The company is a Great Place to Work certified organization.
• We are looking to fill this position as soon as possible.